07 Feb 2019 --- Wellness start-up Viome has entered into an agreement with Campbell Soup Company to acquire Habit, a personalized nutrition company that seeks to “take the guesswork out of eating right.” Viome reports it will combine its insights from the microbiome with Habit's nutrition plans and consumer data and engagement tools to offer the first “whole-body” approach to human health. By combining their competencies, Viome is vying to create “the most comprehensive solution on the market.” Financial terms of the transaction have not been disclosed.
