Biothera Partners With Unistraw on Functional Straw for Milk
10 July 2013 --- Sip by sip, a new functional drinking straw for milk infuses the everyday immune boosting benefits of Wellmune WGP with a taste of Passion Fruit that tweens will love. The new Unistraw Tubulars Immunity Straws respond to consumer demand for products that provide clinically proven everyday immune support.
The straws are launching in the U.S. market in 2013 through a range of online and retail channels, with plans for a roll out to other markets in 2014.
Visitors to the Biothera booth at the IFT Annual Meeting & Food Expo in Chicago July 13-16 can drink up the Tubulars Immunity Straws experience for themselves. The functional straws are the latest in a series of innovative new applications for Wellmune. A functional yogurt combining Wellmune with a probiotic and a freezer pop containing Wellmune and a prebiotic were also recently launched and are also available for sampling at the Wellmune booth.
“Wellmune is an ideal ingredient for Unistraw,” said Suchet Rastogi, General Manager, Unistraw USA. “By incorporating Wellmune into Tubulars, we can deliver on our promise of offering ‘authentic health.’ Unistraw’s focus is on intrinsically healthy functional ingredients that have scientifically validated health or functional benefits.”
“Tubulars Immunity Straws are a novel and patented application to support tweens’ health and well being by promoting both immune health and the rich nutritional benefits of milk,” said Richard G. Mueller, CEO, Biothera. “Now the question to ask is, ‘Got milk with immune support?’”
The immunity straws are available in a 2-straw trial pack, a 7-straw week pack and 30-straw month pack. Each straw delivers the recommended daily serving of 250 mgs of Wellmune. The MSRP is TBD.
Wellmune WGP is a proprietary baker’s yeast beta 1,3/1,6 glucan that is clinically proven to boost key immune cells that keep the body healthy. This natural food, beverage and supplement ingredient has regulatory approval around the world, including GRAS status in the U.S. and novel foods approval in Europe and China. Wellmune is available in more than 100 products in more than 50 countries around the world. It is also patented, Kosher, Halal, non-allergenic and GMO-free. Wellmune is a recent winner of an NBT Award for its research program and has won a number of other industry awards. Wellmune WGP is a product of Biothera, a US biotechnology company dedicated to improving immune health.
The patented Unistraw Delivery System is a straw device created in 1996 by Australian Peter Baron, which can add flavor, energy, probiotics, vitamins, nutrition and even pharmaceuticals to liquid sipped through it, including water, milk, fruit juices and even alcoholic beverages. Combining superior taste with healthy ingredients, each Unistraw brand is scientifically validated for health and functional benefits. Unistraw is headquartered in Singapore and has manufacturing facilities in India and sales and marketing teams in the United States, New Zealand, Australia, Kazakhstan, Colombia and Brazil. The company creates products under the Electric, Tubulars, Sipahh, and UniPhar brands.
