03 May 2018 --- The all-natural brain health supplement BioPQQ, manufactured by Mitsubishi Gas Chemical, is to be added to the EU’s Approved List of Novel Foods, enabling the product to be used in food applications. Traditionally associated with brain-boosting capacities among aging consumers, the company notes there are growing opportunities among younger generations, actively seeking for products to give them a mental edge. NutritionInsight spoke with Shoji Matsukawa, General Manager, Organic Chemicals Sales & Marketing for Mitsubishi Gas Chemical America, about the product’s appeal and the studies underscoring its benefits.
