18 Aug 2020 --- Israeli start-up InnoBev has introduced BioLift, a beverage featuring natural ingredients, to help consumers maintain energy levels throughout the day and avoid a “post-lunch dip.” Using the science of “chronobiology,” or the rhythm associated with internal biological clocks, BioLift’s functional properties help consumers bypass tiredness typically arising in the early afternoon when the human body is prone to drowsiness. InnoBev states it timed its launch for the global workforce being faced with unprecedented challenges in terms of more people working remotely and struggling with alertness and concentration.
