11 Mar 2024 --- In light of a growing mindset that good health is associated with mental well-being, nootropics and nutraceuticals are on an upward trajectory. Nutrition Insight catches up with ADM, OmniActive Health Technologies and PharmaLinea in this second installation about the trend, in which we learn that this segment is now only second in value to fitness, with around 49% of consumers using cognition as a measure of health. ADM’s Paula Limena, vice president of global marketing, health and wellness, says, “additional research shows that 66% of global consumers state they would like to address their cognitive and mental well-being using supplements, pointing to the growing popularity of supplement offerings with cognitive health support.”
