BENEO-Group Pushing Healthy Eating Message into the New Year
The market that appears to have the most potential for growth at present is the sector of people looking for products to help them to eat healthily all year round, without needing to make sacrifices in terms of taste and indulgence, rather than those looking to lose significant amounts of weight.
16 Dec 2009 --- The BENEO-Group is encouraging food producers to push the ‘New Year, back to healthy eating’ message to consumers far and wide and create new marketing opportunities in the process.
Yves Servotte, Member of the Executive Board BENEO-Group, explains: “The winter months automatically mean people pay less attention to their body shape and neglect balanced and healthy eating. Exercise regimes are put on hold during the holiday season and eating ‘naughty foods’ becomes the main priority. As consumers return after the winter break and begin to count the cost of their over indulgence, we are encouraging food producers to capitalise on this sector with products that promote a broader, healthier lifestyle.”
The market that appears to have the most potential for growth at present is the sector of people looking for products to help them to eat healthily all year round, without needing to make sacrifices in terms of taste and indulgence, rather than those looking to lose significant amounts of weight.
“As the BENEO-Group, we have the combined expertise and market knowledge of a wide range of potential product categories. We are offering potential customers the opportunity to see what food and drink product concepts we can create for them to tap into this ‘New Year, back to healthy eating’ trend.”
The BENEO-Group consists of three successful, global companies specialising in functional ingredients with nutritional and technical advantages; BENEO-Orafti, BENEO-Palatinit and BENEO-Remy (offering functional ingredients derived from chicory roots, beet sugar and rice respectively). The BENEO-Group is a division of the Südzucker Group and has a turnover of €350 million, employs almost 900 people and has production units in Belgium, Germany, Chile and Italy.
The BENEO-Group’s range of natural ingredients offers a raft of product solutions that promote optimum health and nutrition. The Group offers food producers:
• fat replacers
• fibre enrichment
• sugar replacers
• functional carbohydrates that promote low GI, have high fibre content and support for normal glycaemia and fat oxidation
• health benefits such as prolonged, sustained and balanced energy release
• product-specific benefits such as toothfriendliness, bone health and increased calcium absorption
The recently launched BENEO-Institute has been established to unite BENEO-Group’s overall expertise in nutrition science, nutritional communication and regulatory affairs and make it even more accessible for its customers.
Furthermore, the BENEO-Institute will focus on current scientific studies giving even more insights to the correlation between the Group’s functional carbohydrates and healthy eating.
By capitalising on the technological and nutritional attributes of BENEO-Group’s naturally derived ingredients, manufacturers can harness this ‘New Year’ trend for healthy and balanced eating to ensure increased market development and penetration this year and beyond.
