Astor Ridge Nutrition Launching Zylorin Into China For 2007

08/01/07 Astor Ridge Nutrition, Inc. has announced that they are finalizing plans to bring their revolutionary weight loss product Zylorin into the Chinese retail marketplace within mid 2007, company officials said on Tuesday. The nutraceutical giant revealed that their launch into China will include a $15 million public awareness campaign that will focus on both infomercial and print advertising efforts to coincide with the retail sales of the product. Astor Ridge Nutrition hopes that the strategic media roll out of their product into China will continue on the heels of success that Zylorin has achieved within North America and Europe.

In China’s urban areas the rate of overweight individuals is skyrocketing. In urban China 30% are overweight while 12.3% are obese. Health officials say that children in urban China are becoming obese at an alarming rate. At the moment 8.1% of Chinese kids are obese. Wang Longda, Vice-minister of Health, said overweight and obesity rates are expected to grow by a large margin in the near future. According to the National Survey on Chinese Residents’ Nutrition and Health, the urban Chinese person lives much better than in the past -- the greatest improvements have taken place over the last ten years as the incidence of disease has fallen. On the other hand, rates for hypertension (high blood pressure), diabetes and obesity have been rising significantly. 160 million people in China have high blood pressure (high blood pressure patients). Hypertension is rising fast in rural areas, so fast, in fact, that there is no difference in the rural and urban rates. 2.6% of the adult population is diabetic -- about 20 million people.

One of the most talked about and sought after weight loss products available today, Zylorin has achieved noted status as the leading product in the nutraceutical science for safe and effective weight loss management. Zylorin was developed with nutraceutically approved and clinically efficacious ingredients that are contained in a proprietary blended combination. In China people are getting fat fast, says a new survey -- 22.8% of the country’s population are overweight while 7.1% are obese. Over 200 million are overweight and approximately 60 million are obese.

According to Roger Halberstram, VP of Marketing for Astor Ridge Nutrition, "This is certainly a tremendous opportunity for us. We are quite confident in our abilities to accomplish some really great things in China and beyond that region. At the end of the day the unmatched effectiveness of the Zylorin product has put it in a class by itself. Consumers buy this product because it works and that makes our job that much more rewarding. We feel truly fortunate that we’ve been able to positively impact people’s health and lifestyles for the better. The fact that Zylorin is going to be enjoyed by the rest of the International marketplace very shortly is really exciting to us."