Astaxanthin: AstaReal explores the science, market and potential behind red carotenoid

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12 Apr 2018 --- Driven by a consumer demand for health and wellness products, astaxanthin is experiencing huge growth in the European market as well as booming demand in Asia. During a NutritionInsight webinar is entitled “Performance and Recovery: Natural Astaxanthin Opportunities,” Maryanne Mburu, Key Account Manager at AstaReal, and Dr. Mark Miller explored the product development and untapped opportunity for the health ingredient.

A recent market report has shown that the astaxanthin market in worth roughly half a billion, and is projected to double, Mburu says. This growth is boosted by research on the red carotenoid. During the webinar, AstaReal’s ambassador, Dr. Mark Miller, introduced the latest in natural astaxanthin science and research. A range of studies has provided scientific backing to the health benefits the carotenoid provides, with areas including cardiovascular health, cognitive health, fertility, eye health and gastric health  

Click to EnlargeAstaxanthin has benefits on oxidative stress and can help boost cellular energy production by effectively protecting the membrane system of mitochondria. “There’s a lot of interest in the mitochondria as a driver for health, wellness, and the flipside, disease prevention. The reason is that mitochondria can generate a lot of free radicals in the act of generating energy. And there is ample evidence now that in disease states free-radicals can leak out of the mitochondria into the cells and they can drive a whole slew of other reactions from oxidative stress because of that leakiness,” says Miller.

“As a mitochondria nutrient, [astaxanthin does] two things: one, it’s a superb free radical scavenger, pre-eminent, so if there are radicals becoming loosened in terms of their control and going into the rest of the cell, it’s going to control them from its scavenging properties.”

“The second element is that mitochondria have a lot of membranes, which increases the surface area to generate ATP [adenosine triphosphate] because the enzymes that generated ATP are embedded on the surface of each membrane. As astaxanthin forms these trans-membrane bridges, [it can help] to control free-radicals in the membrane and therefore functionality. The combination of potency and its chemical structure being aligned to the structure of the membrane makes it an absolutely superb mitochondrial nutrient,” he notes.
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Although astaxanthin appeals to range of categories, one key area of current interest for its use is the sports nutrition market, especially since clean label and taste are becoming key concerns. Strong annual growth of +29 percent has been reported for new product launches tracked with astaxanthin from 2012-2017, compared to 4 percent in the US. 

“Overall health & wellness remains the fastest growing claim for astaxanthin on +38 percent when looking at CAGR percentages for 2012-2017 for the fastest growing health claims. This is ahead of immune health on +33 percent and brain-mood health on +25 percent. So there are many platforms for innovation here, including sports nutrition,” Robin Wyers, Editor-in-chief at the World of Food Ingredients noted during the webinar.

In 2017, 90 percent of all new product launches tracked with astaxanthin were in the supplements space, with the other 10 percent falling within the strict sports nutrition space. However, many of these supplements do feature some sort of lifestyle performance marketing angle. Based on the growing body of evidence regarding its benefits as well as the growth in product launches, astaxanthin may well become a foundational sports nutrient in 2018.

By Lucy Gunn

To contact our editorial team please email us at editorial@cnsmedia.com

AstaReal AB

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Company Information

AstaReal AB is a pioneer and world leader in research based natural astaxanthin health products.  Produced in Sweden and marketed under the AstaReal® brand, AstaReal AB is committed to supplying natural astaxanthin products that exceed market standards.

AstaReal was the first company in the world to commercially produce natural astaxanthin from the microalga Haematococcus pluvialis. AstaReal® products are backed by extensive expertise and unrivalled experience in the field of microalgae research and production.

AstaReal AB continues to lead the way in the production and innovation of natural astaxanthin. The algae are grown indoors in stainless steel Photo bioreactors under carefully controlled and hygienic conditions - resulting in more effective, cleaner and safer processes. Furthermore, AstaReal´s unique cultivation technique results in astaxanthin of the highest concentration, purity and quality available on the market. 

With clinically validated benefits for applications such as skin health and anti-aging, muscle endurance, immune function, eye health, cardiovascular health, gastric health and brain health, AstaReal® natural astaxanthin is an essential addition to your product portfolio to address the many opportunities within the anti-aging and healthy aging markets.

Product Information

AstaReal offers a range of bulk natural astaxanthin products to fit different applications that are guaranteed high potency, quality and stability. 

The bulk product range includes an algal meal rich in astaxanthin, an oil extract and a water dispersible powder, allowing for the development of innovative products that add astaxanthin´s unsurpassed antioxidant power. 

AstaReal® natural astaxanthin products are approved for use in dietary supplements, food and cosmetic applications. 

In addition, AstaReal has developed a range of finished formulations containing AstaReal® natural astaxanthin, each expertly developed to support a number of health areas.

AstaReal® is the natural astaxanthin of choice, and is used and endorsed by health professionals around the world.  AstaReal offers specialist advice and is committed to providing the highest level of attention and service to all of our customers. Contact us to find out more about our superior range of natural astaxanthin products.

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