Asiros and Breko to Distribute Mitoactive and Berryshield Products

29 Apr 2016 --- Danish Biotech Company Asiros and leading German-based distributor Breko have agreed to work together for the sales and marketing of MitoActive and BerryShield products. These new high-end berry products have been developed on a strong scientific basis to guarantee superior value compared to standard berry-products. 

MitoActive is a health supplement formulated as a special concentrate of scientifically selected species of red and blackcurrant. It contains high levels of bioactive Ribetril A with an energy boosting effect. 

The product is a result of several years of scientific research and is now manufactured by Asiros. MitoActive is available in liquid both in bulk and bottle. MitoActive has been available in the Danish retail market during the last year with very good sales and consumer appreciation. 

BerryShield powders have a broad profile of uniquely protected bioactive berry components due to the BerryShield processing technology. The patented solvent-free technology protects the berry molecules during processing, and the result is a range of highly stable berry powders in minimum 1:10 ratio. 

BerryShield claim that their powders’ superior stability renders better color, taste, pH and heat stability, and can be used in both beverages and solid food products as well as health supplements. Currently 5 powders are available: tart cherry, blackcurrant, redcurrant, elderberry and strawberry, and the range will be expanded with new berry-powders from the next harvest. 

According to Vice President Wolfgang Loersch from Breko, the products from Asiros are the perfect match: “Breko is the leading supplier of value added polyphenol-products and we are delighted to be able to offer these products to our customers. MitoActive and BerryShield are a perfect fit to our product range with the high product quality and documentation”. 

In addition to Germany, Austria and Switzerland, Breko will also offer the products for customers in Thailand, Vietnam, Philippines, Singapore and Malaysia.

Gitte Sjørslev, VP of International Sales at Asiros told NutritionInsight: "For the UK market the sales and marketing of MitoActive and BerryShield are managed by Cornelius, the leading supplier of value added products in the food and supplement industries.” 

“MitoActive and BerryShield are also available for sales in the United States and Asiros is currently in contact with several potential partners for this market.”

The product will be launched at Vitafoods Europe 2016 next month (Geneva, 10-12 May).