Anagenix and Stratum Nutrition Finalize Partnership Agreement

Anagenix was set up in 2007 to develop New Zealand-made, high quality nutritional products. It has a supplement ingredient called Actazin, and a food ingredient called ApuraGreen which is used as an alternative to higher fat content ingredients in baked goods. Both are made from kiwifruit.

23 Aug 2012 --- Wellington food and health products company Anagenix has signed an international distribution agreement with Stratum Nutrition and says (it) will propel its revenue into "the tens of millions of dollars". Anagenix was set up in 2007 to develop New Zealand-made, high quality nutritional products.  It has a supplement ingredient called Actazin, and a food ingredient called ApuraGreen which is used as an alternative to higher fat content ingredients in baked goods. Both are made from kiwifruit.

Anagenix has secured a deal with US specialty food ingredients company Stratum Nutrition to expand sales of its products internationally.  Stratum is a subsidiary of multinational nutrition corporate Novus International, which is active in 90 countries.  Anagenix chief operating officer Melissa Yiannoutsos said the deal was a big milestone for the Kiwi startup. "This partnership really takes us to the next level, because of their reach.  Finding an experienced North American partner was always in the plan because of the prohibitive cost of setting up a sales and distribution force itself, she said.