Ads Praising Unhealthy Foods Should be More Restricted, Votes BEUC

01 Feb 2017 --- The European Parliament’s Committee for health, food and environment has voted that, in the context of the revision of the Audiovisual Media Services Directive, ads praising unhealthy foods should be more restricted from the programs that children watch on TV or video-sharing platforms.

BEUC has been calling for stricter rules on the advertising of unhealthy foods to children in its campaign “Food marketing to children: Game over?”

The World Health Organization (WHO) widely considers such marketing as a serious risk factor for childhood obesity.

Monique Goyens, BEUC’s Director General has commented, “Children don’t just watch the programs designed for them; many spend time in front of family programs or before they go to school too.”

“That’s why it is key to restrict unhealthy food marketing during children’s peak viewing times, just like members of the European Parliament have voted.”

“Our campaign shows that industry’s voluntary efforts to market their products more responsibly are inadequate. Self-regulation is not delivering and at least MEPs have called on governments to take a greater lead if we are to protect children.”

“However, it is a pity that MEPs have missed a chance to really improve children’s health. With one third of children either obese or overweight in Europe, it’s time to act.”

“Today industry’s self-developed criteria that define which foods can or cannot be marketed to kids are too lenient.”

“It is a shame the Environment Committee has recognized those instead of the stricter WHO criteria. That way ads praising sugar-loaded breakfast cereals and cakes will still be allowed to keep targeting children.”

Goyens stressed, “This shouldn’t be the last word. Before it votes as a whole, the Parliament needs to improve this important piece of legislation. It is essential that children are protected from undue influence of the advertising of unhealthy foods.”