Weekly Roundup: Rise Nation and CBD Move Free launch post-workout balm, Scientists warn against TikTok nutrition advice

17 Jun 2022 --- This week in nutrition news, Rise Nation, a brand of science-based workout studios, partnered with CBD Move Free to introduce the CBD Move Free product that aids with post-workout muscle recovery. Euromed S.A.’s ingredient was scientifically validated to improve dyslipidemia. Meanwhile, research from the University of Bristol unveiled that people have an unrecognized sensitivity to the energy level of their meals and therefore moderate the size of energy-rich meals they consume.

In brief: Business news
IV vitamin therapy franchise DRIPBaR plans to add 55 facilities in a move to expand across the US. The new facilities will be located in Houston and San Antonio. The franchise already has two facilities in Texas, with another 20 under development in the Dallas, San Antonio, Houston, Austin, Abilene and San Angelo areas. Including a franchise fee of US$55,000, the initial investment to open a 1,000 to 1,500 square foot location is approximately US$136,500 to US$338,300. IV vitamin therapy can help with various ailments, including the common cold, headaches, cancer and chronic illness, as well as slowing the signs of aging.

The Giddy + Health line may aid in sexual well-being, including libido, men’s prostate, menopause and overall health.Rise Nation, a brand of science-based workout studios, partnered with CBD Move Free, a range of CBD relief products targeting post-workout recovery. The partnership will result in a new CBD Move Free product that will benefit Rise Nation consumers by reducing delayed onset muscle soreness and exercise-induced muscle damage, which occurs naturally after physical activity owing to microscopic damage to muscle fibers. The new balm has 1500mg of CBD – making it the most potent of the brand’s balms – and was created with Rise Nation’s high-intensity workouts, which concurrently activate all of the body’s major muscle groups. This product will be sold in the Rise Nation studios in New York City, Dallas, Chicago, and Cleveland, with plans to expand to other Rise Nation studios.

In brief: Launches and releases
Sexual health platform Giddy unveiled Giddy + Health, a line of clean-label vitamins formulated to support sexual health. The range has been shown in scientific research to aid in sexual well-being, including libido, men’s prostate, menopause and overall health. The Male Libido product raises testosterone levels, increases blood flow and supports erectile dysfunction. Meanwhile, the Men’s Prostate promotes a healthy prostate function, improves urinary tract health, reduces inflammation and combats prostate enlargement. The Female Libido product supports a healthy libido, mood and sexual function. Female Menopause relieves hot flashes and promotes a healthy mood, while the Multivitamin product supports nerve function and boosts cardiovascular and immune health.

Supplement provider Solaray unveiled a brand campaign: Food Is Not Enough. This was fueled by evidence that US citizens are not getting adequate nutrition from food alone. Solaray adds that even consumers who eat a wholesome diet can be deficient in critical nutrients needed for overall well-being. The campaign is alongside the brand’s market introduction of Solaray Liposomal Multivitamins. The four multivitamins are designed to deliver quick and enhanced absorption to help consumers get far more out of their multivitamins than ever before. The Solaray Liposomal Multivitamin line contains 100% liposomal nutrients, promotes whole-body wellness, and may support the immune system, bone health, antioxidant effects, and beauty.

Bio-ingredient solutions provider Bon Natural Life Limited released a cruciferous vegetable-based probiotic powder drink that may help regulate the digestive system and inhibit the proliferation of Helicobacter pylori. The latter is a bacterial pathogen that could result in gastric cancer and peptic ulcer disease. The company’s cruciferous health supplement is formulated with three different types of patented probiotics: sulforaphane – a chemical compound extracted from broccoli – and fucoidan, a compound extracted from seaweed. The anti-pylori powder drink may also regulate and improve overall microbiome and digestive health.

Rise Nation’s balm has 1500 mg of CBD, aiding in intensive workouts as it “activates” the body’s major muscle groups.In brief: Research and studies
In a placebo-controlled study, researchers from the Spain-based University Hospital La Paz found that supplementation with Euromed S.A.’s Pomalive ingredient may help improve dyslipidemia. Dyslipidemia is caused by an unbalanced distribution of lipids – triglycerides, total cholesterol, high-density lipoprotein cholesterol and low-density lipoprotein – and is a significant risk factor for the development of cardiovascular disease. Pomalive combines standardized olive and pomegranate fruit extracts and can be ingested orally.

UK-based University of Bristol research found that humans moderate the size of energy-rich meals they eat, suggesting people are smarter eaters than previously thought. The findings question the long-held belief that humans are indifferent to the energy content of the foods they eat and, as a result, are prone to eating the same quantity of food (by weight) whether it is energy-rich or energy-poor. The study involved 20 healthy adults who spent four weeks in a hospital ward, where they were fed various meals. The calories, grams, and energy density (calories per gram) for each meal ingested by each participant were calculated by researchers. The findings showed that meal calorie consumption rose with energy density in energy-poor meals, as previously demonstrated with artificially modified foods. Surprisingly, with higher energy density, people begin to respond to increased calorie intake by reducing the quantity of their meals.

An increasing body of evidence suggests that the Mediterranean diet (MD) is a healthy eating pattern that can help prevent heart disease and other chronic illnesses. However, according to a new study, users looking for diet advice on the popular social media platform TikTok are more likely to obtain advice that is neither aligned with the MD nor particularly healthy. Researchers analyzed the first 200 videos appearing on TikTok under the hashtag #mediterraneandiet in August 2021. They found that 78% of posts were related to health, but less than 9% defined what the MD entails. While promoting the MD dietary pattern may benefit those at risk of cardiovascular disease, there is still consumer uncertainty regarding what the MD comprises on social media. The researchers advise that new tactics are needed to help US citizens navigate potentially misleading online content.

Pomalive is a blend of standardized olive and pomegranate fruit extracts (Credit: Euromed S.A.).A US-based study found that adults cannot accurately estimate the quality of their food in general, except for those who regard their diet’s healthfulness as low. The tendency of US adults to exaggerate the quality of their diet suggests that more work is needed to educate adults about what constitutes a healthy diet, with the knowledge gained potentially leading to more nutritious food intake. Data from two cycles of the National Health and Nutrition Examination Survey (NHANES), 2015-2016 and 2017-2018, were used for this study. Self-assessed diet quality was measured with a single question asking adults aged 20 years and above, how healthy is your diet? Based on 9,757 adult participants, 15% of participants accurately assessed their diet quality. Of the 8,002 participants who inaccurately assessed their diet quality, 75% overrated the healthfulness of their diet.

In brief: Certification
Specialty Enzymes & Probiotics’ enzyme and probiotic products have received Organic Certification. NSF International, Organic, the Non-GMO Project, ANAB, OK Kosher, and ISA Halal are among the company’s many quality certifications. The verified blends included ProbioSEB CSC3, DigeSEB, Prohydroxy P and Vegpanzyme. The blends promote healthy digestion.

By Nicole Kerr

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