Bone strength innovation
Feb 2024
ABSTRACT
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements. More 
TOP 3 SUB-CATEGORIES
- Vitamins/Minerals
- Hair Skin & Nails
- Botanical/Herbal Supplements
TRENDING
TRENDING
UP
UP
Global (excluding Russia)
REGION
ANALYZED
ANALYZED
+7%
2022 VS 2023
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin D3
Vitamin D3
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+7% (2022 vs 2023)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin D3
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2022 vs 2023
+7% (2022 vs 2023)
TOP COMPANY
Holland & Barrett
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin D3
REGION ANALYZED
Global (excluding Russia)
DATE ANALYZED
2022 vs 2023
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Skincare innovation
May 2024
Innova Market Insights data indicates that supplement launches with skin health claims are increasing globally, featuring a +9% year-over-year growth when comparing 2022 and 2023. In 2023, the top subcategory of global skin health supplements launches was Hair, Skin & Nails (42%).
Supplements innovation
Apr 2024
Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Sleep & Relaxation innovation
Feb 2024
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
