How to define a superior protein for athletes?
Protein is becoming mainstream, but for elite athletes it remains a struggle to find the right nutrition for the right time. Elite athletes look for a natural, proven concept that improves their performance. But which type of protein to use? Based on current scientific literature and our own findings, FrieslandCampina developed an ingredient that fits the needs of your most ambitious consumer.
Gen Z’s are seeking physical improvement. Protein rich and adventurous products and flavors are key in connecting with these consumers. Nutrition that supports both physical and emotional well-being is thriving and generational lenses on health can help you find new opportunities.Innova Market Insights’... Read More
Consumers are often unaware of the energy density of the foods they consume, making them vulnerable to excess calorie consumption. As a result, initiatives to reduce the number of calories in foods and beverages are emerging globally, either voluntarily or government-led. Watch this webinar to learn how... Read More
There can often be a disconnect between what consumers perceive as healthy in a food or beverage, what science shows is healthy, and what claims can be made. How can you deliver on-trend foods with a strong health halo, while ensuring consumers get the health benefit they expect from a product? Watch the... Read More
In less than two decades, protein supplementation and high protein diets have moved from having niche appeal (primarily the domain of bodybuilders), to being truly mainstream. Innova Market Insights Market Analyst, Myrthe de Beukelaar, takes you inside sports nutrition innovation and how mainstream consumer... Read More
The NutritionInsight webinar “Moving with the times: a new generation joint health solution for today’s consumer” offers insights into the changing consumer landscape, including the expectations of both aging and active consumers and rising demand for joint health solutions. Dominik Mattern of Lonza Capsugel... Read More
Innova Market Insights releases its Top Ten Trends for 2019, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2019,... Read More
Digestive discomfort and its links to wellbeing, the gut-brain access, mental health and social confidence mean that consumers across all psychographics and life-stages are seeking better digestive wellness. Yet the media and store shelves are flooded with many quick fixes, which may or may not be supported... Read More
Fifty percent of the US, Chinese and German consumers say they read the ingredients/nutritional label often or always (Innova Market Insights, Consumer Survey 2018). Mindful consumers are continuing to catalyze changes in the way that companies produce, package and label their products. Fruit and botanical... Read More
UC-II® undenatured type II collagen is a once-a-day joint health solution for the joint health market. Its small dose size and mode of action help make it the preferred choice among top food supplement manufacturers and retailers. Learn why UC-II® undenatured type II collagen is a success story and discover... Read More
Industry developers are targeting on the go beverage solutions, with items that incorporate between 10 and 20 grams of protein proving especially popular, a poll has identified. Diderik Moerdijk, Marketing Performance Nutrition at FrieslandCampina DMV explores the high protein beverage market segment,... Read More
In this webinar, we will look at how some trends are influencing the mindful consumer who seeks a healthy body as well as a healthy mind. Body health concerns are driven by a cleaner and overall healthier lifestyle with 4 in 10 U.S. consumers increasing their consumption of “healthier foods” in 2017. In... Read More
Nutrition science is making itself heard in the beverage category. Protein coffees, probiotic juices and turmeric teas are common sightings as the demand for convenient, functional foods increases with consumers. This leaves many of us asking the questions like: “What is the future of nutrition for... Read More
Innova Market Insights’ Director of Innovation, Lu Ann Williams takes you inside dairy innovation today and discusses how the 2018 top ten trends will impact tomorrow’s dairy cabinet. Join us for 20 minutes of category defining dairy insights that you cannot afford to miss.
Join AstaReal´s expert, Dr. Mark Miller as he guides you through the latest in natural astaxanthin science and research. Discover why natural astaxanthin continues to gain attention within the sports nutrition category and explore its unique actions which reveal why it is becoming the premier ingredient for... Read More
Sugar ranks at the top of the list when it comes to consumer nutrition concerns. Sugar reduction poses a challenge across all product categories. The responsibility and cost of helping consumers reduce their sugar intake is being pushed onto the food and beverage industry by legislation like sugar... Read More
First utilized as an essential ingredient in infant nutrition, the market potential of L-Carnitine has evolved in recent years to now provide beneficial support across multiple product categories. L-Carnitine is enjoying significant growth of almost 31 percent in food and beverages with sports-related claims... Read More
The leading trends driving development in snacks and confectionery are “Mindful Choices,” “Lighter Enjoyment,” “Positively Processed” and “Going Full Circle.” Lu Ann Williams, Director of Innovation at Innova Market Insights provides an overview of the key drivers in new product innovation and how they will... Read More