Nestle Supports Programme to Reduce Childhood Obesity in the US

15 Feb 2012 --- It will be overseen by the newly-formed ‘Newark-Nestlé Nutrition Advisory Board’, made up of local nutrition and public health experts, as well as community members with experience in engaging with local residents.

Feb 15 2012 --- Nestlé’s Gerber baby food brand is supporting a new community education programme to help reduce childhood obesity in the US city of Newark.

The pilot initiative aims to teach local people simple ways of improving the diets of infants, toddlers and preschoolers.

Led by city mayor Cory Booker’s community organisation Newark Now, it is an attempt to reverse worrying childhood obesity rates that are more than double the national average.

In Newark, 27% of 3 to 5 year olds are classified as dangerously overweight, compared to 10% of 2 to 5 year olds in the United States as a whole.

Watch city mayor Cory Booker’s speech about the programme

Gerber will share its nutritional expertise to help develop an educational ‘curriculum’ for the programme, which will be conducted in community centres around Newark.

Comprised of six sessions, it will be taught by a bilingual public health nutritionist.

The programme covers topics such as how to increase fruit and vegetable consumption, healthy snacking, dealing with fussy eaters, portion control and physical activity. It also highlights the importance of breastfeeding.

Tricycles will also be made available for children to use at the centres, to promote activity as part of a healthy lifestyle.

Empowering local residents

“Parents, grandparents and care givers are seeking information about how to make healthy choices when feeding their little ones,” said Marilyn Knox, President and CEO of Nestlé Infant Nutrition North America.

“At Gerber we are committed to working with Mayor Booker, Newark Now and the city’s network of Family Success Centers to empower residents with knowledge to support obesity prevention in young children through community-based education.”

Working in partnership

Other local community organisations and institutions, including the Newark Youth Policy Board and Rutgers University, are also involved in the programme.

It will be overseen by the newly-formed ‘Newark-Nestlé Nutrition Advisory Board’, made up of local nutrition and public health experts, as well as community members with experience in engaging with local residents.

Gerber’s participation in the programme is part of its ongoing commitment to sharing its nutritional expertise to help reduce childhood obesity in the United States.

The company recently launched a similar educational initiative in the state of Michigan in partnership with the local government.

Related Articles

Health & Nutrition News

Study Finds Potential Link Between MicroRNAs, Obesity and Heart Disease

29 Aug 2016 --- Small molecules known as microRNAs may be part of the pathway connecting inflammation with increased heart disease risk in obese people, a new study has found.

 

Health & Nutrition News

Engineered Gut Bacteria Could Prevent Obesity, Study Finds

29 Aug 2016 --- A study has found that a new therapy involving engineered gut bacteria could one day help reduce the health problems that come with obesity.

Health & Nutrition News

New Study Identifies Protein That Could Promote the Breakdown of Fat

25 Aug 2016 --- Researchers at UT Southwestern Medical Center have discovered that a protein found in fat droplets can kick-start the more efficient and healthy breakdown of fat.

Health & Nutrition News

Imbalanced Gut Bacteria Doesn’t Promote Obesity, Study Finds

25 Aug 2016 --- No clear common characteristic of microbiome in the digestive systems of obese people that makes them different from the microbiome of those with a healthy weight, a new study has found. 

More Articles
URL : http://www.nutritioninsight.com:80/news/Nestle-Supports-Programme-to-Reduce-Childhood-Obesity-in-the-US.html