Nestle Supports Programme to Reduce Childhood Obesity in the US

15 Feb 2012 --- It will be overseen by the newly-formed ‘Newark-Nestlé Nutrition Advisory Board’, made up of local nutrition and public health experts, as well as community members with experience in engaging with local residents.

Feb 15 2012 --- Nestlé’s Gerber baby food brand is supporting a new community education programme to help reduce childhood obesity in the US city of Newark.

The pilot initiative aims to teach local people simple ways of improving the diets of infants, toddlers and preschoolers.

Led by city mayor Cory Booker’s community organisation Newark Now, it is an attempt to reverse worrying childhood obesity rates that are more than double the national average.

In Newark, 27% of 3 to 5 year olds are classified as dangerously overweight, compared to 10% of 2 to 5 year olds in the United States as a whole.

Watch city mayor Cory Booker’s speech about the programme

Gerber will share its nutritional expertise to help develop an educational ‘curriculum’ for the programme, which will be conducted in community centres around Newark.

Comprised of six sessions, it will be taught by a bilingual public health nutritionist.

The programme covers topics such as how to increase fruit and vegetable consumption, healthy snacking, dealing with fussy eaters, portion control and physical activity. It also highlights the importance of breastfeeding.

Tricycles will also be made available for children to use at the centres, to promote activity as part of a healthy lifestyle.

Empowering local residents

“Parents, grandparents and care givers are seeking information about how to make healthy choices when feeding their little ones,” said Marilyn Knox, President and CEO of Nestlé Infant Nutrition North America.

“At Gerber we are committed to working with Mayor Booker, Newark Now and the city’s network of Family Success Centers to empower residents with knowledge to support obesity prevention in young children through community-based education.”

Working in partnership

Other local community organisations and institutions, including the Newark Youth Policy Board and Rutgers University, are also involved in the programme.

It will be overseen by the newly-formed ‘Newark-Nestlé Nutrition Advisory Board’, made up of local nutrition and public health experts, as well as community members with experience in engaging with local residents.

Gerber’s participation in the programme is part of its ongoing commitment to sharing its nutritional expertise to help reduce childhood obesity in the United States.

The company recently launched a similar educational initiative in the state of Michigan in partnership with the local government.

Related Articles

Food Research

Not Just For The Holidays, Mistletoe Could Fight Obesity-Related Liver Disease

18 Dec 2014 --- Mistletoe hanging in doorways announces that the holidays are just around the corner. For some people, however, the symbolic plant might one day represent more than a kiss at Christmas time: It may mean better liver health. Researchers have found that a compound produced by a particular variety of the plant can help fight obesity-related liver disease in mice. Their study appears in ACS' Journal of Agricultural and Food Chemistry.

Regulatory News

Dietary Guidelines Poised to Recommend that Americans Consume Less Added Sugar

17 Dec 2014 --- Presentations made at the seventh and final meeting of the federal government's Dietary Guidelines Advisory Committee indicate that the next version of the Dietary Guidelines for Americans will likely have strong advice for Americans to cut back on added sugars, salt, and saturated fat.

Health & Nutrition News

Study: Obese Children's Brains More Responsive to Sugar

12 Dec 2014 --- A new study led by researchers at University of California, San Diego School of Medicine finds that the brains of obese children literally light up differently when tasting sugar.

Business News

Nestlé Skin Health Partnership to Address Growing Skin Health Needs

11 Dec 2014 --- By 2020, for the first time, more than 1 billion people will be over the age of sixty. By 2020, for the first time, more than 1 billion people will be over the age of sixty. They will need help and support for healthy active ageing. Central to this will be good skin health. Anticipating the importance of this area to consumers, Nestlé announced in February the creation of Nestlé Skin Health.

More Articles
URL : http://www.nutritioninsight.com:80/news/Nestle-Supports-Programme-to-Reduce-Childhood-Obesity-in-the-US.html