Connecting the dots: guiding supplement makers through the consumer's mind
07 Sep 2023 | Lubrizol
As they adopt a holistic approach to boosting wellness, consumers seek products that not only contain science-backed, clinically substantiated ingredients with proven benefits but also those that offer sensory appeal to satisfy their more intangible, emotional side.
The new paradigm delves into how consumers approach today's complex nutritional challenges. Lubrizol presents its new data-driven, consumer-led mission. Backed up by proprietary AI-driven market research and consumer behavior analysis, Lubrizol provides product solutions based on sensory experiences and clinical benefits that offer a stronger value proposition and fulfill evolving consumer demands.
To showcase this new approach, during this webinar, we will present LIPOFER™ iron-fortified, pectin-based gummies as an example of how Lubrizol can connect the dots in the consumer experience by providing indulgence and iron benefits in a single product.
Brought to you by
Isabel Gomez
Global Marketing Manager Nutraceuticals
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