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Vitafoods Europe 2024: Charting the future of Sabinsa Group with the company’s new CEO

04 Jun 2024 | Sabinsa

At this year’s trade show, we caught up with Sabinsa Group’s new CEO, Shaheen Majeed, to discuss the company’s future focus. Majeed detailed the trends, markets and ingredients the company will focus on in the coming years, as well as its R&D plans. He also explained that the company will continue conducting clinical science to verify the efficacy of its ingredients and publish educational books.

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