Natural dairy ingredients for sports nutrition
15 Jun 2018 | Glanbia Nutritionals
Glanbia Nutritionals has launched a clean label naturally based dairy protein product primarily aimed at ready to mix powders: Truly Grassfed Protein. “This ingredient targets an audience in a means that is all about communication. Consumers now are much more interested in the messaging of the end product and its origin. So we have a product that is 95 percent certified grassfed WPI, which is all about certifying the cows that are on the grass and certifying the level of grass that they are consuming. It is also about communicating the animal welfare part of the messaging and basically that the cows are treated in a responsible manner,” says Paul O’ Mahony at the company.
