Kaneka sports vitality-boosting Ubiquinol active nutrition ingredient
23 Aug 2023 | Kaneka Nutrients Europe
Ubiquinol is Kaneka’s latest active ingredient with “energizing effects” to support vitality from the age of 40 onward. Filip Van hulle, general manager, Kaneka Nutrients Europe predicts how the market for this ingredient will expand and how delivery formats are expected to develop.
Hello everybody, this is William Bradford Nichols with Nutrition Insight reporting live from Vita Foods Europe.
Today we are speaking with Philip van Holt, the general manager at Conneca Nutrients Europe.
Good morning, sir.
How are you today?
I'm very, very fine, thank you.
We're excited to talk to you.
Can you tell us a little bit about the aspects of ubiquinol and the main things you're featuring at Vita Foods this year?
Yeah, so, so this time we are here again at Vita Foods.
So we have introduced actually ubiquinol already, I think 15 years ago, and we decided to create a kind of new visual identity of ubiquinol.
So you can actually look to to this kind of visual logo where you can see ubiquinol up and an arrow also.
And above the line, which actually has to show a little bit that ubiquinol is a vitality ingredient.
It is actually a crucial component in the body, in everybody's body, so needed for cellular energy and as a fat soluble antioxidant, and it's really working inside the mitochondria.
Can you tell us a little bit about the different formats that you've been working with?
Absolutely.
So we think that ubiquinol, you can see the first stage of ubiquinol was mainly in soft gelatin capsules or lie or liquid filled caps, but we see now more and more other formats opening, so we have like this show, we show.
We do quinole we show sticks with quinole powdered sticks.
We also have a chewable gummy combination with collagen for postmenopausal women.
So we actually have worked on different concepts and marketing materials because we think that ubiquinol is not only about healthy aging, but you can also sell it for fertility or you can.
To stressed people, you can also look to vegans.
So there are many, many applications.
We think that ubiquinol is actually a product that should be included in all possible formulas and combinations, and we have so much data we have collected so much scientific data and we can help actually all grant holders to.
To launch it successfully because it's in a way a very unique product.
So if you take a biquinol like 100 mg a day from a certain age onwards, like 40 years onwards, you will kind of feel the energizing effect and then this makes it it's a kind of automatic sales.
Somebody that has started to take the product, they will just continue to take the product.
That's very exciting stuff.
It is absolutely, yeah, so it's always been, I think for us as salespeople, it's it's so unique, so unique because we get so much positive feedback whether it's from consumer, from researchers, from clinicians, from our customer brand holders.
I think it's, you could say it's maybe one of the best kept secrets so far and we are trying to expand and this is why we are here again and we want to show new things.
Can you tell us a little bit about what we can expect for Kaneka going forward and what your vision is in the coming year?
Yeah, so I think we continue with the scientific work.
So in a way, very soon there will be a new publication in The Lancet on thebiquinol, a high dose, high dose product was used was collaboration with the Tokyo.
So I think the scientific work is coming, but also I think these kind of concepts we show to customers, to potential customers, and they kind of like it.
They say, oh, I was about to launch a product for stress, and I see you have some interesting data on and stress, so we try to help brand holders.
Introduce such products.
What we also think is that more forms will become available.
So today you cannot see any ubiquinol tablets, but we have been working, and we are working very hard to come also with such kind of formats.
So we think more and more markets will open up with ubiquinol.
Thank you so much for talking to us today.
We look forward to hearing more from you guys in the future.
