Improving the Bioefficiency of Turmeric Products
13 Jun 2017 | Aurea Biolabs
With expertise in the extraction, isolation and formulation of bio-active ingredients from natural raw material, Aurea Biolabs is a company focused on Nutraceutical product development. NutritionInsight spoke with Aurea Biolabs Managing Director John Nechupadom at Vitafoods Europe.
This is Lucy Gunn at Vital Foods 2017.
I am at the Aurea Biolas stand here with John Netuparam.
John, could you tell us a bit about the flagship products you're presenting here at Vita Foods?
This time we've launched something called Cureate, which is a bio-efficient turmeric product.
If you look at the turmeric market, it's one of the hottest markets, hottest products in the in the industry right now.
What we have done is we've looked at the market.
It started with a standard turmeric extract, and then about 5 or 6 years back, people started the evolution into a bioavailable turmeric.
Or permit.
What we've seen is this is not probably the best mechanism, and so we started our own research about 3 years back and launched this product last year at Vita Foods, and we're continuing on that trend this year.
Our product is not a bioavailable version alone, but it's a bio-efficient version.
So if you look at it, all the bioavailable products in the market has things like other ingredients or recipients to make it bioavailable.
We have introduced this product without any recipients, and it's 100% turmeric nutrients.
So all the different components of turmeric has been extracted separately, and then we put it together in our own patented technology called PNS, which is polar, non-polar sandwiching technology.
And then we put it together in a in a complete turmeric matrix, making it one of the most efficient turmeric products on the market.
We established it not only as a bioavailable, but also bio-efficient because we have looked at certain numbers on the clinical studies that we have done, especially on rheumatoid arthritis, and even at a very low level, we're seeing significant benefits.
OK, so how about these application benefits?
Can you be a bit more specific?
What sort of benefits should we be thinking about?
So turmeric as a spice has been researched.
There's over 5,000+ publications on turmeric alone.
You have benefits from as an anti-inflammatory.
General wellness is another thing that's being looked at.
People have also done research on, Alzheimer's.
There's some work going on.
Parkinson's and even prevention of cancer.
There's a lot of work being done on that as , very broad spectrum.
It is very, very broad.
So how about the sustainability and traceability aspects of Interesting that you brought it up because you know Aurea Biolas is a sister company of.
Which is one of the largest, extractors of spices and, other flavor components.
We are, over a 40 year old company, and basically because of the food sector and the safety involved with the food ingredients, we've been involved with sustainability and traceability.
So, we started with one of the key ingredients for us about 2 years back on, On Marigold, and we've done about, 1200 acres of that.
So we've extended the knowledge that we've got from that into some of the key raw materials for us, turmeric being one of them, we've got, capsicums and other things going on.
On the turmeric, what we've done is we select the right kind of, raw materials, the, the roots, and then we go through the sustainable practices on good agriculture practices.
We have the extraction technologies, the post-extraction formulations that we do, and also.
Delivering to the customers.
So if you look at the entire supply chain, we have control, complete control over all these areas, and so it becomes an extremely safe mechanism to deliver to our customers.
So start to finish, you're having to keep an eye on it.
How about new products in the pipeline, new research?
What's going on there?
We have brought in a couple of interesting products this time.
One of them is called FitNots.
Basically it's a fitness nutrition product.
Fitness nutrition is a key buzzword this year if you look at wider folks and even some of the other exhibitions.
What we have done is this is not a muscle building product, but this is more to take care of your pre as as post-workout.
Formulas.
So what you do on pre-workout is basically we are helping you to have better endurance, better strength, and on a post-workout, what we have done is the recovery part is being taken care of, and that's mostly done by an antioxidant as as an anti-inflammatory that helps in faster recovery.
So you're ready for the next set of, you know, exercises or any of those things that you want to do for the next day.
OK, thank you very much.
Thank you.
