Name: Consumer-led pill fatigue drives Fonterra to “get the most out of ingredients”
Uploaded: 2021-05-25T00:00:00+00:00
Duration: 6 min 58 s

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Consumer-led pill fa...

Consumer-led pill fatigue drives Fonterra to “get the most out of ingredients”

25 May 2021 | Fonterra

Pill fatigue is shaping how the nutrition industry approaches staple trends, such as immunity and digestive health. Adding functional ingredients to food applications is reshaping how consumers can take a holistic approach to their health and well-being. Komal Mistry-Mehta, global business unit director of sports and lifestyle nutrition, details how Fonterra advances new formulations without compromising on safety or efficacy.

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