Prebiotic proliferation

May 2025

Innova Market Insights data indicates a 10% compound annual growth in supplement launches featuring prebiotics from 2020 to 2024. Top health claims included digestive/liver health, immune health, and energy and stamina. GLP-1-friendly claims are on the rise, showing a remarkable 78% CAGR. Inulin emerged as the leading prebiotic ingredient used in these launches.

Climate-smart production

Apr 2025

Innova Market Insights data reveals a 3% increase in supplement launches featuring carbon labeling claims, aligning with the finding that 32% of global consumers are aware of climate change.

Mental health support

Feb 2025

Innova Market Insights data indicates 14% year-over-year growth for brain-mood health claims in supplements from October 2022 to September 2024. Of these launches, 30% were botanical/herbal supplements.

Sleep & relaxation solutions

Jan 2025

Innova Market Insights data shows 14% YoY growth in brain-mood health claims for supplements (Oct 2022–Sep 2024). 30% of these launches were botanical/herbal supplements, followed by 27% vitamins/minerals.