Fueled by a growing consumer demand for natural, science-backed supplements, the botanical ingredient market is transforming from traditional uses to solutions targeting specific health benefits. At the same time, experts caution that the industry needs to address ongoing challenges, such as adulteration and quality variability. Nutrition Insight meets with Greenvit, Giellepi, Sabinsa, ACI Group, Finzelberg, and Ingredients by Nature to discuss botanical advances in metabolic health, the gut microbiome, stress relief, and cognition.