Supplement growth boosted by CBD and probiotic ingredients

01 Aug 2019

The supplement industry is booming. The indexed number of supplement launches tracked between 2014 and 2018 show an average annual growth rate of 6 percent, with North America having the highest share of supplement launches in 2018. From boosting immunity to securing gut health, consumers continue to turn toward the supplement industry for an added nutritional lift.

Displaying Results for : Latest Nutrition Focus | All

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15 Oct 2019 | Innova Market Insights

Gut health continues to be a category demanding ample attention. Although probiotic ingredients are trending globally, the data show that they are particularly increasing in Asia and North America. Unsurprisingly, almost all probiotic supplements feature a digestive/gut health claim, but we also see a rise... Read More

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01 Oct 2019 | Innova Market Insights

The energizing aspect of food is increasingly important to consumers as they seek foods that not only nourish but also deliver functional benefits – such as increased concentration. While coffee remains the go-to energy source, other ingredients are gaining a foothold. These include matcha, B vitamins and... Read More

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01 Sep 2019 | Innova Market Insights

Food and beverage launches featuring skin claims are growing in the West. This follows in the footsteps of Asia, where they have long been commonplace. Although Soft Drinks is the leading category for such claims, the Sports Nutrition category is also growing fast. Top ingredients to watch out for are... Read More

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18 Jul 2019 | Carbery

Protein is enjoying vast innovation in sports, as well as medical nutrition. A key ingredient in this space is whey protein, which has seen an average of 39 percent average annual growth between 2014 and 2018. Application possibilities are wide, ranging from power bars to infant formula. The ingredient is... Read More

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04 Jul 2019 | Innova Market Insights

The keto diet is based on the premise of the body entering ketosis. The body reaches a ketogenic state when carbohydrate intake is so low that the body shifts to producing ketones to help fuel organs. The growing popularity of this diet has bolstered a string of keto-centric launches, with NPD in the sports... Read More

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25 Jun 2019 | Innova Market Insights

Infant nutrition is hugely important in the first 1,000 days of life. Within the space, baby formula/milk remains the top subcategory, but snacks are on the rise. Meanwhile, Latin America leads in regional infant nutrition launch numbers.

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17 May 2019 | Innova Market Insights

FODMAPs (Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols) are short-chain carbohydrates found in many fruits, vegetables, grains, dairy foods and sweeteners. In some cases, these are poorly absorbed, attracting excess water and fermentable bacteria that cause the symptoms of... Read More

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18 Apr 2019 | Innova Market Insights

Brain health is a growing category for product launches, and within this space, certain botanicals are gaining recognition for their ability to provide a mental boost. Baby & toddlers remains the leading market category for brain health claims.

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18 Mar 2019 | Lonza

The aging consumer has growing expectations of bone and joint health solutions, thanks to the mainstreaming of sports nutrition and a growing focus on active aging. According to Innova Market Insights data, food and beverage launches with a bone and joint health positioning have seen a CAGR of 17 percent... Read More

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14 Feb 2019 | Innova Market Insights

Dairy protein application in the food and beverages has seen a CAGR of 4 percent (Global , 2014 - 2018 ). The fastest growing market category featuring dairy proteins is sports nutrition, with 1 in 4  launches in this category containing dairy proteins.

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25 Jan 2019 | Innova Market Insights

The use of probiotics in food and beverages is on the rise across a range of market categories. Probiotics are increasingly used in bakery, sauces and seasonings, as well as soft drinks such as kombucha. Of the different probiotic ingredients, Lactobacillus acidophilus is the most frequently seen in new food... Read More

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20 Dec 2018 | Innova Market Insights

New product development with fiber is showing continuous growth across the globe, as the health benefits of the ingredient continue to gain attention. Sports nutrition is the fastest growing category for fiber inclusion, while rice fiber is the fastest growing fiber ingredient among the new product launches... Read More

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29 Nov 2018 | CNS Media

Consumers are becoming increasingly health focused, creating ample NPD opportunities for fortified food and beverages. Dairy, followed by Baby & Toddlers and Soft Drinks are the categories with the highest application of vitamin/mineral fortified new products. New product launches of fortified dairy with... Read More

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08 Oct 2018 | Beneo GmbH

The global clean label trend shows no signs of slowing down. Consumers are increasingly looking for healthy products that still deliver on indulgence. In this space, rice starch is proving itself an emerging ingredient across different clean label applications. Innova Market Insights data has shown a 10... Read More

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02 Oct 2018 | Lonza

Products featuring bone & joint health claims are on the rise, with Innova Market Insights data showing a compound annual growth rate of 13 percent between 2013 and 2017.

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06 Sep 2018 | CNS Media

Food and beverages with prebiotic ingredients are on the rise, showing a CAGR of 13 percent (Global, 2013-2017). 

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01 Aug 2018 | CNS Media

Food and beverages with vitamin ingredients are on the rise. Often highlighted front of pack, vitamin C is the most frequently seen vitamin. The inclusion of vitamins is underscored in a vast array of product categories, ranging from bakery, soft drinks and dairy, and more.

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