While the popularity of collagen is set to keep growing, consumers will demand more enticing and innovative product formats to incorporate the ingredient into their daily diets. This comes as there is growing support around collagen’s potential in healthy aging and maintaining mobility.
Innova Market Insights data indicates that consumers globally are increasingly incorporating collagen into their diets. As a result, supplement and sports nutrition launches featuring collagen ingredients grew at a +17% CAGR from July 2021 to June 2026. While one-third of launches were sports bars, protein-based RTDs emerged as a key area for collagen innovation.
Innova Market Insights data reveals that consumers are increasingly prioritizing skin health, with many already using supplements to support it. This growing interest is driving innovation in the beauty supplement category, which recorded 4% growth from April 2021 to March 2026. Vitamins remain the leading ingredients in new launches, while collagen peptides continue to emerge as a key area for future innovation.
According to Innova Market Insights data, women increasingly view mobility as a key pillar of healthy aging and are taking a more proactive approach to bone and joint health. This is driving growth in mobility-focused supplements and Bone Health Triangle (calcium, vitamin D3, and vitamin K2) formulations, which had a 17% CAGR from April 2021 to March 2026. This report explores women’s bone health needs across life stages and highlights key innovation opportunities in Europe.
Data from Innova Market Insights shows a 10% year-over-year increase in early nutrition product launches featuring HMOs and biotic ingredients. Baby formula and milk were the dominant subcategory, accounting for 72% of launches. Meanwhile, baby fruit products recorded the strongest growth in innovation activity. Regionally, APAC led new product developments with a 44% share of total launches.
Innova Market Insights data indicates that more than half of consumers globally find longevity very important and distinguish it from healthy aging. They also associate it with gut and immune health claims. This has driven innovation in longevity-focused functional nutrition and supplement launches from April 2021 to March 2026. There is especially strong growth in biotics, botanical and herbal supplements, as well as gender-specific supplements, all linked to longevity.
Innova Market Insights data reveals that flavor strongly influences consumers’ choices in active nutrition. New taste discovery and texture also matter when consumers are active, whether through sports or exercise. The fastest growth is in protein drinks and sports bars, where brands are moving beyond classic flavors toward more indulgent options. Berries and summer fruit are the leading flavors, while salted flavor notes offer strong growth potential.
