Ahead of the game: Energy/Alertness claims grow in global NPD
The energizing aspect of food is increasingly important to consumers as they seek foods that not only nourish but also deliver functional benefits – such as increased concentration. While coffee remains the go-to energy source, other ingredients are gaining a foothold. These include matcha, B vitamins and taurine.
The low-alcohol space has continued to bloom around the world, although Asia had the highest share in 2018. Although beer is leading, wine is rapidly gaining ground, representing 21 percent of tracked launches in 2018. Additionally, more low-alcohol beverages are featuring an indulgent and premium claim.
Clean label remains king in the supplement space, as consumers who are wary of ingredient traceability and safety are drawn to shorter label lists. Concerns from consumers and lobby groups alike have led to a proliferation of supplements being manufactured without titanium dioxide. In Western Europe, there... Read More
Gut health continues to be a category demanding ample attention. Although probiotic ingredients are trending globally, the data show that they are particularly increasing in Asia and North America. Unsurprisingly, almost all probiotic supplements feature a digestive/gut health claim, but we also see a rise... Read More
Food and beverage launches featuring skin claims are growing in the West. This follows in the footsteps of Asia, where they have long been commonplace. Although Soft Drinks is the leading category for such claims, the Sports Nutrition category is also growing fast. Top ingredients to watch out for are... Read More
The supplement industry is booming. The indexed number of supplement launches tracked between 2014 and 2018 show an average annual growth rate of 6 percent, with North America having the highest share of supplement launches in 2018. From boosting immunity to securing gut health, consumers continue to turn... Read More
Protein is enjoying vast innovation in sports, as well as medical nutrition. A key ingredient in this space is whey protein, which has seen an average of 39 percent average annual growth between 2014 and 2018. Application possibilities are wide, ranging from power bars to infant formula. The ingredient is... Read More
The keto diet is based on the premise of the body entering ketosis. The body reaches a ketogenic state when carbohydrate intake is so low that the body shifts to producing ketones to help fuel organs. The growing popularity of this diet has bolstered a string of keto-centric launches, with NPD in the sports... Read More
Infant nutrition is hugely important in the first 1,000 days of life. Within the space, baby formula/milk remains the top subcategory, but snacks are on the rise. Meanwhile, Latin America leads in regional infant nutrition launch numbers.
FODMAPs (Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols) are short-chain carbohydrates found in many fruits, vegetables, grains, dairy foods and sweeteners. In some cases, these are poorly absorbed, attracting excess water and fermentable bacteria that cause the symptoms of... Read More
Brain health is a growing category for product launches, and within this space, certain botanicals are gaining recognition for their ability to provide a mental boost. Baby & toddlers remains the leading market category for brain health claims.
The aging consumer has growing expectations of bone and joint health solutions, thanks to the mainstreaming of sports nutrition and a growing focus on active aging. According to Innova Market Insights data, food and beverage launches with a bone and joint health positioning have seen a CAGR of 17 percent... Read More
Dairy protein application in the food and beverages has seen a CAGR of 4 percent (Global , 2014 - 2018 ). The fastest growing market category featuring dairy proteins is sports nutrition, with 1 in 4 launches in this category containing dairy proteins.
The use of probiotics in food and beverages is on the rise across a range of market categories. Probiotics are increasingly used in bakery, sauces and seasonings, as well as soft drinks such as kombucha. Of the different probiotic ingredients, Lactobacillus acidophilus is the most frequently seen in new food... Read More
New product development with fiber is showing continuous growth across the globe, as the health benefits of the ingredient continue to gain attention. Sports nutrition is the fastest growing category for fiber inclusion, while rice fiber is the fastest growing fiber ingredient among the new product launches... Read More
Consumers are becoming increasingly health focused, creating ample NPD opportunities for fortified food and beverages. Dairy, followed by Baby & Toddlers and Soft Drinks are the categories with the highest application of vitamin/mineral fortified new products. New product launches of fortified dairy with... Read More
The global clean label trend shows no signs of slowing down. Consumers are increasingly looking for healthy products that still deliver on indulgence. In this space, rice starch is proving itself an emerging ingredient across different clean label applications. Innova Market Insights data has shown a 10... Read More
Products featuring bone & joint health claims are on the rise, with Innova Market Insights data showing a compound annual growth rate of 13 percent between 2013 and 2017.