Zarbee’s Naturals Nutrition Survey Reveals That 75% of Parents Read Vitamin Labels, But Still Give Unwanted Nutrients to Their Children

According to a new survey of 2,000 US parents from Zarbee's Naturals, a leading whole-family natural health and wellness brand, three out of four parents read vitamin labels more often than food, personal care and cleaning products. 

 

The company's inaugural Ingredient and Nutrition I.Q. study polled parents of children ages zero to twelve on a range of family health and wellness practices, and revealed that 80 percent of parents always read vitamin labels, and that more than half of those surveyed would not give their children artificial flavors, dyes and high fructose corn syrup. As ingredients such as these are prominent in several best-selling kids' and baby vitamin brands, the survey suggests that today's parents may be unknowingly giving their children unwanted ingredients while providing them with a daily multivitamin supplement to help fill nutritional gaps.

 

The Ingredient and Nutrition I.Q. study reported that more than half of parents expressed concern that their children may not be getting enough vitamins in their diet alone. In addition, 70 percent of parents agree that they know, or feel confident in determining, which foods contain artificial flavors, colors and dyes, while 79 percent of parents agree that feeding their child foods and supplements without artificial additives plays a role in them feeling like a "good" parent. 7 out of 10 parents surveyed also stated they look for over-the-counter kids products that are pediatrician-recommended.

 

"As a brand committed to offering products rooted in science and made with essential wholesome handpicked ingredients, we focus on what goes into a Zarbee's Naturals product, and what doesn't," said Dr. Zak Zarbock, MD, founder of Zarbee's Naturals. "As a pediatrician and father, I understand how important yet confusing it can be to decipher ingredient labels. With this survey, we wanted to engage with parents about overall ingredient I.Q. and help to educate and empower parents to learn more about some of the unnecessary inactive ingredients found in the vitamins they are buying for their infants, toddlers and school-aged children."

 

Summary of Zarbee's Naturals Ingredient and Nutrition I.Q. Key Survey Findings:
Two out of three parents do not want vitamins that contain high-fructose corn syrup or artificial sweeteners, and more than half of parents do not want vitamins with artificial dyes and artificial flavors.

 

Followed by reading vitamin labels, the survey says:
  75 % of parents are reading food labels
  52 % are reading cleaning product labels
  49 % are reading personal care product labels

 

Ingredients Parents Don't Want
  67 % of parents said they would not give their children vitamins that contained high-fructose corn syrup
  52 % of parents said they would not give their children vitamins that contained artificial flavors
  59 % of parents said they would not give their children vitamins that contained artificial dyes
  68 % of parents said they would not give their children vitamins that contained artificial sweeteners

 

Ingredients and Label Reading
  75 % of parents read labels/ingredient lists on food products, 72 percent of parents look for special call-outs when they buy food (no high-fructose corn syrup, no artificial flavors)
  79 % of parents read the list of minerals and vitamins before they purchase kids vitamins
  70 % of parents read the list of inactive ingredients before they purchase kids vitamins
  70 % of parents avoid buying foods that are made with unnecessary ingredients/additives

 

Food and Being a Good Parent
  89 % of parents agree that feeding their child healthy foods plays a role in them feeling like a 'good' parent
  67 % of parents agree that they know, or feel confident determining, which foods are healthy
  55 % of parents agree that they are concerned that their child may not be getting enough vitamins in their diet alone
  50 % of parents are concerned that their child may not be reaching recommended daily nutritional guidelines

 

Pediatrician Recommended
  71% of parents agree that they look for over the counter kids products that are pediatrician-recommended

 

Zarbee's products are formulated with a special blend of natural actives and fortified with immune-boosting vitamins. Founded in 2008, the line of "family-safe" health and wellness products are recommended by pediatricians nationwide in the US.