Yoplait & The Solae Company launch Bioplait

01/06/05 Yoplait, one of the world's largest yogurt producers, and The Solae Company, a global leader in the research and application of soy protein, have joined forces to introduce a new Yoplait Solae co-branded product that combines the health benefits of dairy and soy proteins in a "good for your body" spoonable yogurt.

The new product, Bioplait, contains Solae brand soy protein and Yoplait fermented dairy know-how. It is being launched in France and is the result of months of research and development to provide the perfect blend of taste and nutrition. The product comes in three flavors (original, strawberry, and peach) and is available at virtually all major grocery retailers throughout France.

Yoplait is supporting the launch of Bioplait with a television and print advertising campaign, which features the Solae co-brand as a "great-tasting " and "good for your body" protein. Product packaging also underscores soy protein's role as a complete protein which can help maintain a healthy heart.

In the U.S. alone, 74% of Americans perceive soy protein as a healthy dietary choice. In France the number is similar. To help provide additional information on the health benefits of soy protein for consumers, both the U.S. and European governmental agencies have approved health claims in the past, linking the consumption of soy protein with lowering cholesterol, and are currently reviewing petitions for new health claims. In the U.S., The Food and Drug Administration is expected to make a decision in late spring on a qualified health claim linking soy protein consumption with a reduced risk of breast, prostate and gastrointestinal cancers.