16 Mar 2022 --- The World Health Organization (WHO) is calling on countries to adopt tougher regulatory measures on infant formula to combat what it describes as a “deeply troubling” marketing landscape. A key proposal lies in having plain packaging for formula products, which according to the WHO, is a source of confusion for parents. “Plain packaging would protect mothers and families from misleading claims and graphics. Industry invests in marketing slogans, claims and these branding details often at great expense because they know it is influential,” Dr. Nigel Rollins, a scientist with WHO’s Department of Maternal, Newborn, Child and Adolescent Health and Aging, tells NutritionInsight.
