Beyond The Headlines: Sabinsa highlights NPD at SupplySide West, Bloom Nutrition and Target enter retail partnership

21 Oct 2022 --- This week in nutrition news, Sabinsa announced it will spotlight new products, long-standing category leaders and immune support ingredients at SupplySide West, US. Also, Bloom Nutrition entered a retail partnership with US-based Target to make its Greens & Superfoods powder available across 600 locations. Meanwhile, Cappello’s introduced its Low Carb Lifestyle Uncured Pepperoni Pizza in light of National Pizza Month.

In brief: Business news
During SupplySide West, which takes place at Mandalay Bay in Las Vegas, US, from October 31 to November 4, Sabinsa will highlight the research and advantages of its newest products and application breakthroughs for recognized category leaders. Along with the shelf-stable probiotic LactoSpore and the DigeZyme combination of digestive enzymes, Sabinsa will also highlight immune components. The company’s Sabroxy is a patented Oroxylum Indicum bark extract that has been bio-standardized to a specific set of compounds, including Oroxylin-A, baicalein and chrysin. Sabroxy promotes normal cognitive function, the company details. Meanwhile, its CurCousin for weight management or metabolic health contains Calebin A, a curcumin analog found in Curcuma longa and Curcuma caesia (black turmeric).

Health and wellness company, Bloom, partnered with Target to roll out its Greens & Superfoods Powder nationwide – marking its “first-ever” retail expansion outside its DTC channels. Through this partnership, Bloom products will be available on the shelves of approximately 600 Target locations, giving millions of US citizens access to these products. Bloom Greens & Superfoods contain more than 30 essential nutrients, including whole fruits and vegetables, fiber and probiotics. The powder may reduce bloating, improve digestion, boost natural energy, support the immune system, support a healthy gut and benefit healthy skin. According to Bloom, the greens do not have any artificial flavors or colors and are made entirely of natural ingredients, including barley grass, wheatgrass and spirulina. The latter are high in micronutrients and antioxidants and help to boost the body’s natural defenses.

Cappello’s Low Carb Lifestyle Uncured Pepperoni Pizza may benefit digestive health.Barrington Nutritionals, a distributor of science-backed ingredients, teamed up with Win America to produce and distribute custom premix solutions. Through this collaboration, Barrington and Win America can work with clients to create custom products. Win and Barrington will begin sourcing the required materials as soon as customers specify their plans for the desired premix. Once a source has been identified, Win will submit a product data sheet for review; samples will be sent to the customer when accepted. Win America will produce the premix after it has been approved, with Barrington serving as the distributor. 

The Peanut and Tree Nut Processors Association (PTNPA) focused on how the multifaceted nut industry aligns with the 2030 nutrition and food safety goals recently proposed at the (US) White House Conference on Hunger, Nutrition and Health as legislators and business leaders resolve to close the hunger gap. Ahead of National Nut Day on Saturday, October 22, the association recognized the nutritious products its members represent and advancements in creating consumer access to safe, shelf life stable, plant-based foods. National Nut Day is observed to recognize the power of healthy and delectable foods, snacks, nut butter and beverages every year. The PTNPA outlines the importance of nut commodities for achieving public health and nutrition goals. The association detailed that nuts are a nutrient-dense food – high in fiber and protein. According to the Dietary Guidelines for Americans, they are sources of iron, zinc, protein, choline and long-chain polyunsaturated fatty acids.

In brief: Launches and releases
As October is National Pizza month in the US, Cappello’s introduced its Low Carb Lifestyle Uncured Pepperoni Pizza. The pizza is touted as a low-carb, high-nutrient option suitable for consumers with Keto diets and those who seek out low-carb options. Each serving has 6 g of net carbohydrates and contains protein, healthy fats, fiber, iron, vitamin E and antioxidants. The pizza was formulated with turnips and may benefit digestive health, bloating and raising energy levels. 

Researchers urge healthcare practitioners to inform patients about the significance of prioritizing sleep to promote cardiovascular health.Whole food-based producer Standard Process’s brand Possible unveiled a line of protein powders, SuperGreens, snack bars, meal bars and other clean-label, whole-food products. According to the brand, the products are suitable for athletic performance support. These snack bars and supercharged meal bars are made with real food and have an authentic taste. They are available in flavors like Strawberry Beet Almond, Cashew Date Turmeric, Almond Oatmeal Cacao and Chocolate Almond. The protein powder, available in Vanilla Bean or Chocolate Cacao flavors, is formulated with nutrient-dense, organic ingredients, while the Supergreens powder provides more than 23 high-quality whole food ingredients.

In brief: Research and studies
US-based university research for the Start campaign found that youngsters between the ages of two to four consume 20% of their daily caloric intake from items including biscuits, chocolate, soft drinks and salty snacks. For children in primary school, this calorie intake from these treats jumps to 25%. To foster healthy family practices, parents are encouraged by the Start campaign from safe food, the HSE and Healthy Ireland to give their kids fewer treats and more nutritious snacks when hungry. The study also discovered that sweet treats, including biscuits, chocolate, soft drinks and salty snacks, significantly increased kids’ consumption of added sugar and saturated fat between the ages of two to four and five to twelve.

The Mailman School of Public Health at Columbia University, US, evaluated an expanded measure of cardiovascular health (CVH) that includes sleep as the eighth metric for cardiovascular disease risk. This is the “first” study to look at adding sleep to the American Heart Association’s original Life’s Simple 7 metrics as a novel eighth CVH metric. The study included approximately 2000 middle-aged to older adults who participated in a sleep exam and provided detailed information on their sleep habits. The participants were part of the Multi-Ethnic Study of Atherosclerosis, an ongoing study of CVD and CVD risk factors. The findings showed that short sleepers were more likely to be overweight or obese and have Type 2 diabetes or high blood pressure, indicating that several undesirable sleep characteristics may coexist and may interact to raise the risk of heart disease. The researchers advised that healthcare professionals should evaluate their patients’ sleep habits, talk about sleep issues and inform patients about the significance of prioritizing sleep to promote CVH.

By Nicole Kerr

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