Vitiva Targets the Russian Market
The Russian standard of living is growing fast, as is consumer demand for new and healthier products. The market is experiencing impressive economic development and already ripe for innovative ingredients and antioxidants.
03/05/07 Vitiva has announced a strategic alliance with Elite Food Ingredients Ltd., Moscow for marketing Vitiva's extensive rosemary line in Russia. According to Vitiva, the Russian meat-processing market has strong potential and Vitiva expects to increase sales in this fast growing market.
"Our collaboration with Vitiva allows us to offer an innovative line of natural extracts with antioxidant properties for meat & poultry, seasoning and snacks to the Russian market," says Alexander Morev, joint CEO at Elite Food Ingredients. Morev and Vladimir Goldshtain, co-CEOs of Elite Food Ingredients, managed the Frutarom Ltd. office in Moscow for 11 years and enjoy excellent relationships in the Russian food industry.
The Russian standard of living is growing fast, as is consumer demand for new and healthier products. The market is experiencing impressive economic development and already ripe for innovative ingredients and antioxidants.
"Our joint venture partner has a strong, proven record in sales and distribution of food ingredients," notes Ohad Cohen, CEO of Vitiva. "This joint venture opens a range of new opportunities for reaching Russian consumers. We've developed an ambitious business plan aimed at strong growth in Russia in key categories."
Vitiva has begun registering its products in the Russian market and will provide pre-sale and after-sale technical support to its customer base there.
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