Vitiva Posts Strong First Half Performance
Vitiva annual forecast targets a 50 percent growth via broad-based segments and locations. Most sales activity focused on traditional markets for rosemary extract products as well as a wide range of new applications requiring odorless rosemary extract.
The leap in sales and is attributed to implementation of Vitiva's rapid-growth strategy of combining organic growth in core activities and expertise in the company's main business sectors as well as in strategic geographic regions.
Vitiva annual forecast targets a 50 percent growth via broad-based segments and locations. Most sales activity focused on traditional markets for rosemary extract products as well as a wide range of new applications requiring odorless rosemary extract. For these applications, Vitiva developed a new line of INOLENS, which eliminating the bitterness and deferent grades deodorized grade of odorless rosemary extract
“We're continuing to propel Vitiva’s business with breakthrough innovations and excellent in-market execution,” says Ohad Cohen, CEO of Vitiva. “This is combined with tremendous progress in plant investments and cost reduction. Large investments are also being made in applications and in the development of specific solutions for a completely new range of applications — ones that previously lacked rosemary extract.”
Vitiva’s significant growth is also the result of several strategic moves, including the initiative of joint operation with leading pharmaceutical companies and in the establishment of a new sales network in Europe and North America. This move promotes Vitiva’s product lines in both traditional and new markets.
Based on the company’s strong first-half performance, Vitiva CEO has expressed confidence the company will exceed its growth target for 2006 and meet goals for 2007.
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