01 Oct 2018 --- Gummy vitamin brand vitafusion, manufactured by Church & Dwight, has become the “first in the vitamins category” to use recycle friendly shrink-film labeled packaging in the US. Launched this year, packaging for vitafusion’s MultiVites 150-count gummies now incorporates shrink labels made with high-performing Eastman Embrace LV resin and Sun Chemical’s SunLam Deseaming Adhesive, converting a previously non-recyclable package to a recycle-friendly one. The full vitafusion gummies line will convert to recycle-friendly shrink labeled packaging in 2019.
