Valensa International Will Use Superba Krill Oil for Joint Health and Eye Health products
Valensa will use Superba Krill Oil in their condition-specific dietary supplement formulas in conjunction with several of their own proprietary ingredients, such as Zanthin Natural Astaxanthin.
11 Dec 2009 --- Norwegian biotechnology company Aker BioMarine has signed a long-term global supply agreement with Valensa International for the use of Superba in Krill Oil Joint Health and Eye Health products where Aker BioMarine will be the exclusive supplier of krill oil. Under the agreement, Aker BioMarine and Valensa will also jointly perform clinical studies to document the unique properties of Superba Krill Oil as an ingredient in Valensa’s patented and patent-pending formulations.
“We are very excited about the opportunity to work with Valensa, and this agreement marks the entry of Superba Krill Oil into the Joint Health market, the largest category of dietary supplements, representing USD 3.4 billion in US alone”, said Matts Johansen, Aker BioMarine’s EVP of Sales and Marketing. “As such, joint health is close to 300% larger than the cardiovascular health category and obviously an interesting market for us to enter into”.
Valensa will use Superba Krill Oil in their condition-specific dietary supplement formulas in conjunction with several of their own proprietary ingredients, such as Zanthin Natural Astaxanthin. In a separate press release issued by Valensa, CEO Dr. Rudi E. Moerck, cites “the increased potency of formulas containing krill [that allows] formulators and marketers to reduce the size of their softgels and reduce the ‘pill burden’ on people” as one of the key reasons for using Superba Krill Oil in Valensa’s proprietary formulations”.
“I am pleased that Valensa has chosen Superba Krill Oil”, says Hallvard Muri, CEO of Aker BioMarine. “Very much like us, Valensa has taken a pharmaceutical-like approach to dietary supplements when it comes to quality and clinical documentation. In Valensa, we have a strong partner with complementary values. As we do with all of our customers, we are very much looking forward to contributing to Valensa’s continued success in marketing and selling their Superba Krill Oil-based products to the consumer”.
