20 Dec 2017 --- Comax Flavors has released new primary research on consumers’ behavior, usage and attitudes towards Nutrition & Performance products, which focused on Protein Powder, Ready-To-Drink (RTD) Protein Drinks and Protein Bars. Key findings included a strong focus on “Taste” as the number one driver of nutrition & performance purchases among all generations, and “Plant Protein” as one of the top five “active ingredients” respondents look for in nutrition & performance products.
