Taiyo and Spartan team up on wellness supplements for energy and immunity
30 Mar 2022 --- Taiyo’s ingredients are featuring in a new wellness supplement line from Spartan Nutrition. Taiyo will also lead on formulation, production, certifications and distribution on a global scale.
The wellness line includes Spartan Energy, Spartan Focus, Spartan Hydrate, Spartan Immune and Spartan Burn, made with Taiyo’s raw coffee powder, Suntheanine, Teavigo, Suncran and Eldermune ingredients.
“Taiyo is working closely with Spartan to support further quality certifications for the existing lineup, both to launch the brand globally and continue supporting the brand with new and innovative products that the Spartan athlete demands,” Scott Smith, vice president at Taiyo International, tells NutritionInsight.
Meeting regulatory and customer expectations
Spartan Nutrition products are currently available in the US and on Amazon.
“Multiple retailers are currently in talks to take on the current and future line-up. Taiyo is further supporting the launch of the Spartan Nutrition products in Japan over the next few months,” continues Smith.
Spartan and Taiyo are also launching in Europe in late 2022.
“A key benefit of partnering with Taiyo is not needing to worry about sourcing and validating our formulas. Taiyo manufactures most of the quality ingredients in the Spartan Nutrition line,” says Joe De Sena, CEO and founder at Spartan Race.
“For years, Taiyo has worked closely with its customers to deliver ingredients that meet regulatory and consumer expectations. Taiyo is adding to this by developing proprietary formulations for its customers and supporting quality certifications,” adds Smith.
Ingredient testing and certifications
Each product is certified by Informed Ingredient and Informed Sport – brands that focus on quality assurance and certification programs through dietary supplement testing.
The certification marks the first time an ingredient supplier has sought both certifications to ensure the highest testing and quality assurance levels. Raw materials are also examined and factory audits are performed to verify how those ingredients are handled.
“Our testing process confirms there is little-to-no risk of cross-contamination and banned substances. For Spartan Nutrition, we are screening the raw materials themselves and how those ingredients are handled by conducting manufacturing audits,” says Paul Klinger, business development manager at Informed Sports.
According to Spartan Nutrition, the athletes who use its products want to know that the product they’re taking to improve their health and performance is precisely what it claims to be, as well as that it’s safe and reliable.
NutritionInsight previously reported that regulatory organizations in the US do not have appropriate control of nutraceuticals, resulting in a surplus of questionable supplements.
Functional nootropic and digestive health
With the launch of SunActive IsoQ, Taiyo addressed the challenges of quercetin bioavailability and solubility. Additionally, a company study unveiled that matcha could be used as a functional nootropic. In young adults, the ingredient has been shown to improve cognition and reaction time.
Taiyo also partnered with Asiros, a Danish manufacturer, to make CherryShield, a fruit powder with “appealing” nutritional benefits such as maintaining digestive health.
By Nicole Kerr
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