Sodium Content Foods and Beverages Gain Revenues as Americans are Embracing Low- and No-Sodium Campaigns

07/02/08 Sodium and salt levels in foods and beverages are on the mind of almost every person involved in the U.S. food and beverage industry. Why? In two words -- health concerns. A unique new report by Packaged Facts, Market Trend: Low, Reduced or No Sodium or Salt Foods and Beverages in the U.S., examines the sodium industry as it relates to packaged food products, foodservice menu items and beverages. All of which have been argued as contributing to the record high blood pressure and heart disease cases of Americans.

Despite lower content levels, sales for all "sodium content" (Packaged Facts term for low, no and reduced sodium or salt) foods and beverages will continue to grow. Packaged Facts estimates that traditional supermarkets, with at least $2 million in annual sales, accounted for 75% of all sodium content claim foods and beverages in 2007.

Market Trend: Low, Reduced or No Sodium or Salt Foods and Beverages in the U.S. takes an in-depth look at seven product categories that will experience the greatest increase in sodium and salt content claims: beverages, condiments, dairy, grains/snacks, meat/fish/entrées, soups, and canned vegetables.

"Health and wellness are major forces in today's marketplace and are having a significant impact on consumer purchase behavior in most food and beverage categories, including sodium content products." comments Tatjana Meerman, Publisher of Packaged Facts. "In addition to low- and no-sodium claims, expect to see salt substitutes and salt-enhancing products making a powerful move to the market to combat the high sodium levels in our foods."

Market Trend: Low, Reduced or No Sodium or Salt Foods and Beverages in the U.S. examines the U.S. retail market for foods and beverages flagging sodium content. It covers any product that has a label where a sodium content claim is made.