Silver Star Nutrition introduces premium plant-based protein for athletes

Silver Star Nutrition unveils Select Proformance Elite Plant Protein, a vegan protein supplement designed to meet the high demands of athletes and active individuals. The brand spotlights the product as a clean, plant-powered alternative for those seeking muscle support and optimal recovery without sacrificing taste or texture.

Silver Star Nutrition says the combination offers a balanced amino acid profile while being gluten-free, non-dairy, and 100% vegan for the growing number of consumers seeking allergen-friendly and sustainable nutrition options.

“With the launch of Select Proformance Elite Plant Protein, we are redefining what plant-based performance nutrition can be,” says Ryan Toreson, the president and general manager of MHF Group Holdings. “Our team has worked tirelessly to develop a formula that delivers the high-quality, clean ingredients athletes and active individuals demand.”

Setting itself apart

The brand highlights that what sets this latest vegan offering apart is its National Sanitation Foundation Certified for Sport status — a mark of trust for competitive athletes. This certification ensures that the product is free from banned substances and contains exactly what’s listed on the label, offering peace of mind to professionals and health-conscious consumers alike.

Additionally, Silver Star Nutrition underscores that taste and texture are the biggest challenges in the plant-based and vegan protein category. The brand says it has overcome this challenge and says the new line boasts a smooth, creamy consistency, which it calls a rarity in pea-based proteins.

The Vanilla Icing and Chocolate Brownie Batter flavors are designed to deliver a dessert-like experience without artificial aftertastes or gritty textures.

Boosting athletes’ nutrition

Each serving contains 30 g of protein in Vanilla Icing flavor and 31 grams in Chocolate Brownie Batter. The protein is sourced from a blend of fava beans, rice, and chickpeas. In addition to protein content, the new line includes a multienzyme blend to help boost overall health and nutrition.

The blend features amylase, protease, lipase, and cellulase to support digestive health and ensure effective nutrient absorption. The brand emphasizes that digestive support helps minimize discomfort and allows users to recover efficiently post-workout. 

Moreover, Silver Star Nutrition states the product’s science-backed formulation positions it well in the sports nutrition market as an appealing vegan solution for elite athletes and everyday fitness enthusiasts.