25 Apr 2018 --- Arcadia Biosciences, an agricultural food ingredient company, has announced the addition of its new reduced gluten (RG) wheat lines to its GoodWheat portfolio of branded ingredients. The company's CEO tells NutritionInsight that although the gluten-free food market is estimated to grow to US$7.59 billion by 2020 in the US, only about 1 percent of the population suffers from celiac disease, which necessitates a gluten-free diet. There is a much larger number of people who choose to eat gluten-free products but do not have gluten-related medical conditions: These consumers report feeling better by consuming less gluten, pointing to the huge market potential of reduced gluten products.