Pfizer Introduces New Line of Dietary Supplements

ProNutrients is a new line of dietary supplements launched by the makers of Centrum multivitamins, and is formulated to naturally work with a multivitamin.

Sep 12 2011 --- Pfizer Consumer Healthcare, makers of Centrum multivitamins, announced the launch of ProNutrients, a line of supplements from the most trusted multivitamin brand helping to increase confidence in supplementing and make nutrition possible. ProNutrients is a new line of dietary supplements launched by the makers of Centrum multivitamins, and is formulated to naturally work with a multivitamin. The line includes Omega-3, Probiotic, and Fruit & Veggie three supplements that support health and well-being. Each supplement is backed by the nutritional expertise of Centrum, identifying the right ingredients to take consumers’ nutrition to the next level.

In addition to the ProNutrients launch, Centrum debuted Centrum Specialist, a line of enhanced multivitamins that is aimed at specific health priorities adults want to target. Centrum Specialist multivitamins with specific benefits includes Prenatal, Vision, Energy and Heart.1 With these new offerings, Centrum expands its commitment to providing a comprehensive portfolio to help people achieve health and wellness.

“Many people are considering adding or already have added supplements like Omega-3 or probiotics to their diet,” said Tiffany McLaud, U.S. franchise lead, dietary supplements, Pfizer Consumer Healthcare. “But we have heard from consumers that choosing the right multivitamin and supplement can be confusing. We have been in the multivitamin business for 30 years; people trust Centrum because it’s always been backed by science. Now with ProNutrients, Americans can feel confident about their supplement choices, and when taken with a multivitamin, either new Centrum Specialist multivitamins or Centrum multivitamin, will get key nutrients for health and wellness.”