Over 50 percent of Brazilians Want Healthier Foods and Beverages – Tate & Lyle Market Research

While weight management is a major concern of Brazilians, Tate & Lyle’s market research revealed that 82 percent of people also believe maintaining healthy digestion is an important health issue.

15/04/09 Four years ago Brazil revealed that over 40 percent of Brazilians were overweight. Despite rising obesity rates, Tate & Lyle, the maker of PROMITOR Dietary Fiber found in its market research that 67 percent of Brazilians have thought more about healthy eating over the past two years and 52 percent are looking for healthier eating alternatives.

“Brazilians live in a coastal country with year-round warm weather, so we strive to eat healthily to maintain a fit body image,” says Ijones Constantino, Marketing and Commercial Development Manager, Tate & Lyle. “Tate & Lyle’s consumer research shows that 76 percent of Brazilians believe weight management is important and nearly 30 percent believe it’s the most important issue.”

While weight management is a major concern of Brazilians, Tate & Lyle’s market research revealed that 82 percent of people also believe maintaining healthy digestion is an important health issue. In fact, 82 percent of research respondents say that fiber is appealing in maintaining a healthy digestive system.

When looking for products that are considered healthy, 49 percent of Brazilians read product labels and nearly 50 percent read labels when wanting to add fiber to their diets. With more than 33 percent of consumers getting their fiber from packaged food and drink products, manufacturers can deliver fiber-enriched products and showcase the fiber content on the product label across multiple categories including:

• 62 percent find “Now Healthier, With Fiber” appealing in baked goods and 73 percent find baked goods that improve digestive health as appealing
• 64 percent believe “Rich in Fiber” is appealing in beverages and 67 percent believe beverages that promotes healthy digestion are appealing
• 60 percent say “High Source of Fiber is appealing in dairy products 73 percent find dairy products that are for healthy digestion are appealing

Healthy food and beverage consumption isn’t limited to adults. Tate & Lyle’s research found that more than 80 percent of parents read food and beverage labels more closely when shopping for their kids. When considering what nutrients to feed their kids, 84 percent of parents believe fiber is an important component of their child’s diet.