Old Orchard Brands launches Old Orchard Blueberry Pomegranate 100 percent fruit juice

10/05/05 According to research by many organizations including the USDA and the Journal of Agriculture and Food Chemistry, the blueberry and pomegranate are two of the most powerful fruits for people to consume as part of a healthy diet. Getting the benefits of these powerful fruits gets easier with the launch of Old Orchard Blueberry Pomegranate 100 percent fruit juice.

Old Orchard Blueberry Pomegranate 100 percent fruit juice is the first pomegranate juice offering from one of the top five national juice manufacturers.  Other specialty producers and niche producers have been offering pomegranate juices over the past few years but at a significantly higher price than the suggested $2.99 for a 64-oz. bottle of Old Orchard Pomegranate Blueberry 100 percent fruit juice.

Blueberries are a powerful fruit.  When compared with 40 other fresh fruits and vegetables, the blueberry ranks first in its antioxidant activity, according to research by the USDA Human Nutrition Center.  Antioxidants are important to the body as they battle naturally occurring unstable oxygen molecules -- called free radicals -- in the body that are associated with cancer, heart disease and the effects of aging.

The pomegranate is an equally powerful fruit and is packed with polyphenols -- the antioxidants found in all plants.  Many companies and researchers have been looking into the power of the pomegranate and believe that it has even higher antioxidant powers than the blueberry and cranberry.

Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States.  The privately held company started operations in 1985 and offers consumers 29 frozen concentrate flavors and 42 bottled varieties in a range of 100 percent fruit juices and blends, fruit juice cocktails and low-carbohydrate fruit juice cocktails.

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