21 Nov 2018 --- Breakfast cereal giant Kellogg’s has welcomed the reversal of a UK Advertising Standards Agency (ASA) junk food advert ban and called for the re-examination of the initial decision. Kellogg’s says the original judgment could have had “potential consequences” for the industry, disincentivizing food companies from developing better-for-you alternatives. The U-turn, which followed an independent review, has sparked criticism from obesity campaigners who originally brought the action against the granola advert.
