Oat bran claim authorised in UK
The statement: “The inclusion of oat bran as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol”, can now be.
09/02/05 In response to a petition and a scientific dossier filed by CreaNutrition/Swedish Oat Fiber the UK Joint Health Claims Initiative (JHCI) has approved the following new health claim for oats: “The inclusion of oat bran as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol”.
Products carrying the claim should contain at least 0.75 g beta-glucan soluble oat fibre per serving.
CreaNutrition’s OatWell oat bran is claimed to be an innovation in the food market and its functionality has been proven in numerous scientific publications. Based on this scientific evidence several health claims have already been approved for OatWell oat bran by the FDA and the Swedish Nutrition Foundation on cholesterol lowering and GI (glycemic index) regulation.
CreaNutrition – Swedish Oat Fiber develops, produces and sells OatWell oat bran ingredients and products that are especially rich in beta-glucan (up to 22%). You only need to add 3.4 grams OatWell oat bran to your products to ensure that there is 0.75 g of beta-glucan per serving.
CreaNutrition said that it is extremely pleased that the JHCI in the UK recognises the importance of including OatWell oat bran beta-glucans in the diets of Europeans of all ages to help reduce the risk of coronary heart disease. OatWell oat bran is extremely easy to incorporate into the diet through products like cereals, bars, bakery goods, pasta, snacks, etc.
It is expected that we will see a wave of new product development incorporating significant quantities of oat bran beta-glucan, designed not only to taste good, but also to deliver heart health benefits to consumers.
