New Natural Botanical Extract with EFSA Claim

15 Apr 2013 --- Activ’Inside will present a new botanical reference, the only natural lemon balm extract titrated in magnesium with EFSA claim and Ecocert certification, at Vitafoods Europe 2013 (Geneva, CH). Natural Mg Lemon Balm Inside Co provides full tools for an optimized communication to final consumers: naturalness, tradition, history of uses, safety and scientific credibility.

Activ’Inside proposes an innovative way to differentiate on the market. Natural Mg Lemon Balm Inside Co is a patented traditional dry extract of organic Lemon balm (Melissa officinalis L.) with a guaranteed content of natural magnesium. Associating a natural and traditional active ingredient implicated in stress and sleep disorders, a natural source of magnesium having approval EFSA claims, and an organic certification issued by ECOCERT France, Natural Mg Lemon Balm Inside Co is the only 100% natural extract with specific communication tools on well-being market.

Natural Mg Lemon Balm Inside Co is obtained by an aqueous and patented process, specifically develop to preserve the best quality of the lemon balm. Made in France, the product contents more than 8% of natural magnesium and 2% of total hydroxycinnamic acid (a polyphenol sub-class of the phenolic acids class). Thanks to the high magnesium content, it is easy to include Natural Mg Lemon Balm Inside Co in nutraceutical or food formulation, in respect with EC1924/2006 which provides EFSA approved health claims.

Natural Mg Lemon Balm Inside Co is developed from the aerial parts of an organic Lemon balm raw material. Used since the middle age as a traditional herbal remedies against stress and sleep disorders, Lemon Balm belongs to the French pharmacopeia (XIe edition). It is nowadays a European traditional food with scientific evidences on psychosomatic symptoms.

Activ’Inside is dedicated to the development and commercialization of Innovative Botanical Active Ingredients and Concepts for nutrition and well-being markets. “We integrate at the early stage of developments, the consumers request like the safety of food raw material, the traditional uses, the green & natural process and the high quality product”.

Activ’Inside produces more than 80 different natural extracts from French Grape seed, Iran Saffron, Canadian Cranberries, Hop… with some quality certifications like Halal, Kasher or Organic.

Among others organic certificated products, Activ’Inside produces:
- Traditional dry extracts of North America organic cranberries, rich and standardized in total Proanthocyanidins (PACs) (Cran’Inside EX30 CO, EX7 CO and EX10 CO).
- A traditional dry extract of organic lemon balm, with 15% of total hydroxycinnamic acid (Lemon balm’Inside EX15 CO).
- A traditional dry extract of organic dandelion (Taraxacum’Inside EXP CO).

Ecocert is an inspection and certification body for human being and sustainable development. “Established in France in 1991 by agronomists aware of the need to develop environmentally friendly agriculture and of the importance of offering some form of recognition to those committed to this method of production, Ecocert has become a benchmark in organic certification worldwide. Ecocert controls provide a guarantee of traceability and transparency responding to the final customer needs”.