New Measurable Health Concepts from WILD 

28/02/08 Although fats have long been considered to be fattening, a new view of fats is taking hold, supported by a number of scientific investigations. The proven benefits of unsaturated fatty acids include helping maintain a healthy heart, particularly the long-chain Omega 3 fatty acids. WILD combines healthy Omega 3 fatty acids with great taste and develops innovative concepts for non-alcoholic beverages or dairy products.

Consumers' desire for functional products that are scientifically proven to contribute to a healthier diet is constantly growing. Long-chain Omega 3 fatty acids have a great potential for success in the food and beverage market, as evidenced by the rising number of new products in Europe containing this valuable nutrient. The typical off-taste of Omega 3 fatty acids from marine sources is a thing of the past: WILD’s innovative Omega 3 concepts guarantee great taste as they are based on modern processing technologies.

Increasing numbers of studies are proving the health benefits of Omega 3 fatty acids from marine sources. Fatty acids are now widely known and well documented to lower cholesterol levels, keep the blood thin, lower blood pressure and stabilize the heartbeat. In addition, Omega 3 fatty acids have an anti-inflammatory effect. As cardiovascular diseases are common in modern society, products offering the functional effect of long-chain Omega 3 fatty acids meet the needs of modern consumers.

The latest studies show that, along with the positive influence on physiological processes in the body, long-chain Omega 3 fatty acids also promote mental abilities. For instance, a good supply of Omega 3 fatty acids from marine sources during pregnancy supports the healthy development of the child. Furthermore, initial scientific findings indicate that a sufficient supply of long-chain Omega 3 fatty acids can help prevent Alzheimer’s disease.

The numerous positive effects of Omega 3 fatty acids offer various options for positioning for beverages or dairy products containing this functional ingredient. WILD has developed concepts containing long¬chain Omega 3 fatty acids for smoothies, fruit juice drinks, yogurt and yogurt drinks that contribute to a healthy diet. Benefits for specific consumers, such as pregnant women or older consumers, open new options for product positioning and can introduce new target groups.

The market offers great potential for innovative products containing long-chain Omega 3 fatty acids as a natural functional ingredient. While meeting consumer needs for healthy products, it is also vital to satisfy consumer tastes. Based on the commitment, “We Create Great Taste”, WILD has been working for over 75 years to develop food and beverage concepts that not only offer proven health-promoting effects but also taste great. Regarding the taste, WILD again sets benchmarks for the food and beverage industry with its innovative concepts containing Omega 3 fatty acides from marine sources.