New Health & Wellness Apps Partner with Fitbit

Fitbit is considered the leader in the connected health and fitness market, and the three new health and fitness brands are part of the growing list of popular products and services that have joined Fitbit’s “Works with Fitbit” program.

Habit, the world’s first complete personalized nutrition solution, leverages Fitbit data to create customized food recommendations and nutrition plans. NutritionInsight previously spoke with Habit's main investor, Campbell’s Soup, about the innovative service it provides.

Denise Morrison, Campbell’s President and Chief Executive Officer said, “The entire food industry is being transformed by the fusion of food, well-being and technology.

“Habit is well positioned in this wired for well-being space and poised to lead the personalized nutrition category.”

“Campbell’s investment is part of our broader efforts to define the future of food, which requires fresh thinking, new models of innovation, smart external development and venture investing to create an ecosystem of innovative partners.”

When connected with Fitbit, Habit users can get even more informed and personalized daily nutrition suggestions.

Habit will incorporate weight, body fat percentage and calories burned from the Fitbit app as biometric data points that are then measured and analyzed along with your health goals, food preferences and over 60 nutrition-related biomarkers to create a nutrition plan and fresh, doorstep-delivered meals that are tailored to you.

For example, if a consumer’s goal is to lose 10 pounds, but their daily activity isn’t sufficient to meet this goal, Habit could adjust (decrease) their daily calorie recommendation and modify the amounts and types of carbs, fat and protein they should eat to help them meet their goal.

As the data changes in the Fitbit app, Habit will leverage the real-time updates to make adjustments and re-calculate a nutrition plan, coaching support and food recommendations.

Fitbit and Habit will continue to expand this integration by incorporating additional Fitbit data, including sleep stats and health and fitness goals, into the Habit recommendation platform.

The other new apps include, Peloton, the revolutionary indoor bike that brings live and on-demand studio classes into the homes of consumers. It now automatically shares post-ride metrics to the Fitbit app so users can see the impact on their overall health and fitness.

VirZOOM, the online multiplayer virtual reality sports games, gives users credit for their VR bike ride directly in the Fitbit app, providing a fun, gamified approach to meeting workout goals.

The new partnerships are the latest to join the Fitbit phenomenon. “Works with Fitbit” lets developers, brands and Fitbit users connect the Fitbit platform to popular health and wellness apps, services and hardware products, making it easier for consumers to achieve their wellness goals.

As the first company in the category to offer an open API, Fitbit has the flexibility to partner with top brands and developers, no matter what platform they choose, across areas such as exercise equipment, gaming, hospitality, nutrition and wellness.

Today, thousands of companies are leveraging this program.

“We embrace new partnerships with brands that share our goal of creating experiences that enable people to lead a healthier, more active lifestyle and we are always looking for fun, innovative ways to keep our community engaged and motivated on their health and fitness journey,” said Tim Rosa, Senior Vice President and Chief Marketing Officer at Fitbit.

“Whether you enjoy racing through a virtual reality world as an F1 driver, or you are motivated to pedal your heart out with a group class in the comfort of your own home, the Works with Fitbit program makes it easy for users to enjoy, track and measure their health and fitness stats all in one spot.”

by Hannah Gardiner

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