New Features Announced for Vitafoods Asia

Those attending the event in Hong Kong, which focuses exclusively on ingredients and raw materials for the functional food and drink and nutraceutical market, from 7-9 September 2011 will be able to meet over 100 global suppliers.

7/8/2011 --- A host of new features have been added to the visitor programme for Vitafoods Asia.

Those attending the event in Hong Kong, which focuses exclusively on ingredients and raw materials for the functional food and drink and nutraceutical market, from 7-9 September 2011 will be able to meet over 100 global suppliers. Vitafoods Asia will also enable visitors to benefit from free advice sessions with experienced consultants from international food and nutrition policy consultancy EAS, as well as grant them full access to dedicated Seminars on the newest innovations to hit the industry.
 
For buyers keen to see the most recently launched cutting-edge products, the New Products Zone is a must-visit. In addition, on the first day of the show, visitors will be treated to a traditional Lion Dance and welcome address from the Chairman of the Asean Alliance of Health Supplement Associations (AAHSA) at the official opening ceremony.
 
Innova Market Insights, CNS Media and Vitafoods Asia will be presenting VitaTrend, where visitors will be able to gain unique insights into Asian Nutritional Trends. They can discover which ingredients are creating a buzz in the market and what direction the industry is headed in the future. A free copy of the presentations will be available for every visitor.
 
Chris Lee, Vitafoods Asia Event Director, commented: “There is definitely a gap in the market for a show like Vitafoods Asia and everyone in the industry is really excited about this launch.
 
“When putting together the programme for this show, we really put the visitor at the heart of all the features. Our aim is for everyone attending to feel like they have had all of their questions answered. We want them to feel inspired, educated, strategically stimulated and moved to put everything they have learned into practice. “
 
EAS Regional Regulatory Affairs Managers Wai Mun Poon and Evon Chan, together with food law adviser Elodie Lebastard, will be on hand to deliver one-on-one regulatory and strategic advice sessions regarding product formulas, labelling and claims to assist with visitors’ marketing plans across Asia and Europe. These free-to-attend meetings will be tailored to specific delegate requirements to ensure visitors get the most out of the show.
 
The Seminar Theatre, sponsored by DSM, will offer delegates an opportunity to hear about the latest scientific breakthroughs from exhibitors. These sessions, covering latest product developments, research finding, and nutraceutical innovations, will enable manufacturers to keep abreast of the latest developments in the industry.
 
Sessions include Decas Botanical Synergies who will present on Cranberry, An Efficacious Dose, Chr.Hansen with its latest clinical studies, DSM discussing The Vitamin D Renaissance and BASF / Cognis with a presentation on Building your Brand on Science-based Marketing.  Also speaking will be Danisco on probiotics that improve gastrointestinal symptoms and Biotropic Malaysia with a talk on Innovative & Clinically Proven Treatment of Acne and Dandruff with Natural Activated Virgin Coconut Oil (AVCO).

The New Products Zone will act as a guide for visitors to get to know the very latest innovations on the market. Products set for inclusion include Immunactiveâ from Bioiberica SA, which is based on a proprietary formulation of nucleotides and prevents the decline of the immune system and opportunistic infections; PollenBerry by Graminex, a standardised formulation combining non-solvent Graminex G63 Flower Pollen Extract and Cranberry Extract to benefit urinary tract health; Sambucus from Nature’s Way, a syrup which boosts the immune system with the power of the Austrian haschberg elderberry and Evonia Anti Grey Hair by Hankintatukku Oy, a mineral-vitamin tablet which forms hair pigment to improve condition of the hair.

Chris Lee concluded: “We’ve done a lot of research into the features that visitors to Vitafoods Asia would appreciate and really feel that these hit all the right notes. We’re looking forward to welcoming visitors from every major Asian country to the exhibition in September.”