New Cardiovascular Health Ingredient Hits Market
28 Sep 2016 --- Frutarom Health BU is set to introduce CitrOliveTM, a patented natural ingredient, which the company claims can support overall cardiovascular health. The ingredient formulation of olive and citrus extracts is backed by extensive research of key phytochemicals, polyphenols and flavonoids.
Due to the ingredients strong antioxidant and anti-inflammatory activity, Frutarom Health BU state that CitrOlive supports overall cardiovascular health and protects against the hardening of the arteries, the underlying cause of most heart problems.
The supplement is also water-soluble meaning it can be combined in functional food and drinks, dietary supplements and nutrition bars.
“CitrOlive is an important addition to our Mediterranean ingredients line,” says Yannick Capelle, Product Manager for Frutarom Health. “It reflects our mission to explore the benefits of the Mediterranean Diet and provide pure, safe ingredients backed by solid scientific research.”
To prove the associated health claims, the ingredient underwent a double blind, placebo-controlled clinical trial performed at Murcia University (UCAM), Spain. The participants received 500mg/day of CitrOlive or a matching placebo for a period of 90 days. When compared with the placebo, the CitrOlive subjects showed a significant drop in triglycerides and oxidized LDL levels, both considered prominent risk factors for cardiovascular disorders.
Additional tests have demonstrated the overall safety of the product. An acute toxicity study revealed that even when ingested in high doses, CitrOlive is safe for consumption.
“The Mediterranean Diet, with its abundant use of olive oil, has long been considered the gold standard for a healthy, nutritious diet and for decades has been clinically associated with a reduced risk for cardiovascular problems,” explains Capelle.
“CitrOlive is an innovative and natural ingredient that delivers the phytonutrients of the Mediterranean Diet in a concentrated form.”
Frutarom Health BU at will launch CitrOlive at the SupplySide West show in Las Vegas this October.
