Mott's introduces Mott's Plus

20/04/05 Mott's, a leading Cadbury Schweppes Americas Beverages (CSAB) brand, has announced the introduction of Mott's Plus -- a new line of juices and drinks specifically fortified with the entire family's health needs in mind.

Mott's Plus for Kids' Health, available in Apple Grape and Apple Punch, is 100% juice and is fortified with 100% of the recommended daily allowance of Vitamin C, 10% Vitamin A, and 10% calcium. It has no added sugar and is naturally fat free, cholesterol free and is low in sodium.

Mott's Plus Light is a new apple juice beverage made for adults who love the refreshing taste of apple juice, but are counting calories and sugar. Mott's Plus Light has half the calories and sugar of regular 100% apple juice and is fortified with a full day's supply of Vitamin C to support a healthy immune system. It also has 20% Vitamin D and 10% calcium to help maintain strong bones. Naturally fat free and cholesterol free, Mott's Plus Light contains 50% juice and is sweetened with Splenda® Brand Sweetener.

According to the USDA Dietary Guidelines for Americans, a 6-ounce glass, the equivalent of 3/4 cup of 100% apple juice, is considered one fruit serving. The USDA Dietary Guidelines also recommend that children between the ages of two and six consume two servings of fruit each day, which, according to Weiss, makes drinking a glass of Mott's Plus for Kids' Health 100% juice a simple way to incorporate fruit into a child's diet.

The American Academy of Pediatrics (AAP) recommends 100% fruit juice for children as part of a healthy diet. According to the AAP, girls and boys between the ages of one and six can consume 4 to 6 ounces of fruit juice per day and those between the ages of seven and eighteen can drink 8 to 12 ounces.

In conjunction with launching Mott's Plus, the team at Mott's has been working on new research supporting the growing body of evidence that apple juice and apple sauce are good dietary choices when consumed as part of a healthful and well-balanced diet and within the serving limits recommended by the USDA and AAP.

A new review of government food surveys, including the Continuing Survey of Food Intakes by Individuals, 1994-96, 1998 and the National Health and Nutrition Examination Survey 1999-2000 by Mott's, was presented in early April at the Experimental Biology Conference. The review found that apple juice and apple sauce consumption in both children and adults was not associated with being overweight and may even have a negative association with the risk of being overweight or obese in adults. Further, children who drank apple juice were no more likely to be overweight than those who did not drink apple juice.